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Title:	台灣化妝品原料公司於後疫情時代的因應措施探討-以R公司為例 Response Measures of Cosmetic Ingredients Business in Taiwan in Post COVID-19 Era: A Study of Company R
Authors:	姚采君 Yao, Chai-chun
Contributors:	馮震宇姚采君 Yao, Chai-chun
Keywords:	嚴重特殊傳染性肺炎 (COVID-19) 後疫情時代化妝品原料環境友善供應鏈改變商業轉型規劃大離職潮宅經濟電商平台消費習慣市場銷售戰爭能源稀缺
Date:	2022
Issue Date:	2022-09-02 14:51:24 (UTC+8)
Abstract:	嚴重特殊傳染性肺炎(COVID-19)侵襲全球已有兩年餘，對於各國產業、經濟、政治、軍事等面向均造成嚴重失衡及破壞，並因俄烏戰爭於今年二月份開打以來，全球運輸系統在本已因疫情造成供應鏈嚴重缺貨的情況下雪上加霜。化妝品原料產業雖未跟其他產業相同出現極度衰退現象，但因與多種化工、軍事原料有相重疊之處，在面對全球各大公司持續拉貨需求、原料短缺、運輸困難及競爭者增加之時，對於如何供需平衡並維持因疫情之故需求量大增之化妝品產業，實為化妝品原料相關業者的一大課題。本研究以一間自民國81年由臺灣發展研究院協助成立之環保化粧品原料研發R公司為例，研究分析該公司因疫情影響下改變經營策略及整頓規劃，了解如何於供應鏈改變時掌握時機、調整營運目標發展與策略方向，並以本身的核心關鍵研究資源，配合金流、人流、物流與資訊流，用以穩定目前營運狀況，希望能為其他相關業界提供參考，一同渡過難關。
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 104932185
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104932185
Data Type:	thesis
DOI:	10.6814/NCCU202201345
Appears in Collections:	[Executive Master of Business Administration] Theses

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