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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/141563


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/141563


    題名: 從有限到無限：數位新創利用資源之研究
    From Limited to Limitless: A Study of Resource Exploitation in Digital Startup
    作者: 温郁芃
    Wen, Yu-Peng
    貢獻者: 尚孝純
    Shang, Shiaw-Chun
    温郁芃
    Wen, Yu-Peng
    關鍵詞: 資源拼湊
    數位新創
    資源有限
    資源利用
    Bricolage
    Digital startup
    Resource scarcity
    日期: 2022
    上傳時間: 2022-09-02 14:49:26 (UTC+8)
    摘要: 資源有限是數位新創公司往往會面臨到的問題。若數位新創公司無法有效地獲得和運用資源時，可能導致其失敗甚至倒閉。然而實際上，數位新創公司處於一個資源富足的環境中，擁有無數免費或廉價的資源可供使用。因此，本文旨在透過資源拼湊的概念的角度研究數位新創公司如何充分地利用可利用的資源。為了實現這一目標，我們使用了兩個案例研究分析以釐清數位新創公司的資源利用行為。本研究將數位初創公司可用的資源舉例列出，包括金融資源、技術資源、管理資源和人力資源。此外，我們的研究還提出了數位新創公司在面臨生命歷程中各階段的挑戰時，為獲取不同類型的資源，可以採取資源尋找或資源拼湊的方法。
    Resource scarcity is a common issue for digital startups. A digital startup`s inability to obtain and employ resources effectively could lead to failure or even go out of business. In actuality, they are in a wealthy setting with countless resources that are free or inexpensive. Hence, this paper aims to study how digital startups make the most of the available resources based on the bricolage concept. To achieve this objective, we used a two-case study analysis to comprehend the resource utilization of digital startups. Our research listed examples of available resources for digital startups, including financial resources, technical resources, managerial resources, and human resources. Furthermore, our study suggests the approach of resource utilization between resource-seeking and bricolage that digital startups take in order to acquire different types of resources when facing challenges at different stages of their lifecycles.
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    描述: 碩士
    國立政治大學
    資訊管理學系
    110356016
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0110356016
    資料類型: thesis
    DOI: 10.6814/NCCU202201226
    顯示於類別:[資訊管理學系] 學位論文

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