政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141120

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141120

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/141120

Title:	“果藝盒”商業企劃書：為協助臺灣農民之社會企業 Business Plan for “Frui-idea Packaging”：A Social Enterprise That Supports Local Farmers in Taiwan
Authors:	楊子瑩 Yang, Tzu-Ying
Contributors:	劉秀明 Liu, Sandra 楊子瑩 Tzu-Ying Yang
Keywords:	農業企業水果禮盒水果供應鏈在地農民台灣水果 Agricultural enterprise Fruit packaging Fruit supply chain Local farmers Taiwanese fruits
Date:	2022
Issue Date:	2022-08-01 17:40:19 (UTC+8)
Abstract:	In the current fruit supply chain, local farmers have relatively little benefit and control over the value of fruits. The implementation of RCEP (Regional Comprehensive Economic Partnership) and CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership) further impact the potential profitability of the businesses of the local farmers. To anticipate the issue and the potential risks, Frui-idea Packaging will be created to deliver financial and social value to the stakeholders of the fruit industry. It aims to help local farmers in Taiwan enter new markets by packaging design and marketing services, and create new business opportunities in addition to the existing markets. The vision of Frui-idea Packaging is to provide marketing support and stylish fruit packaging design for local farmers in Taiwan to enter multiple market segments. Farmers will have another opportunity to develop businesses and become agricultural enterprises.
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Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 108933008
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0108933008
Data Type:	thesis
DOI:	10.6814/NCCU202201070
Appears in Collections:	[International MBA] Theses

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