政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141120

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/141120

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/141120

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題名:	“果藝盒”商業企劃書：為協助臺灣農民之社會企業 Business Plan for “Frui-idea Packaging”：A Social Enterprise That Supports Local Farmers in Taiwan
作者:	楊子瑩 Yang, Tzu-Ying
貢獻者:	劉秀明 Liu, Sandra 楊子瑩 Tzu-Ying Yang
關鍵詞:	農業企業水果禮盒水果供應鏈在地農民台灣水果 Agricultural enterprise Fruit packaging Fruit supply chain Local farmers Taiwanese fruits
日期:	2022
上傳時間:	2022-08-01 17:40:19 (UTC+8)
摘要:	In the current fruit supply chain, local farmers have relatively little benefit and control over the value of fruits. The implementation of RCEP (Regional Comprehensive Economic Partnership) and CPTPP (Comprehensive and Progressive Agreement for Trans-Pacific Partnership) further impact the potential profitability of the businesses of the local farmers. To anticipate the issue and the potential risks, Frui-idea Packaging will be created to deliver financial and social value to the stakeholders of the fruit industry. It aims to help local farmers in Taiwan enter new markets by packaging design and marketing services, and create new business opportunities in addition to the existing markets. The vision of Frui-idea Packaging is to provide marketing support and stylish fruit packaging design for local farmers in Taiwan to enter multiple market segments. Farmers will have another opportunity to develop businesses and become agricultural enterprises.
參考文獻:	British Council. Social enterprise. https://www.britishcouncil.org/society/social-enterprise The ASEAN Secretariat. Regional Comprehensive Economic Partnership (RCEP). https://rcepsec.org/about/ The World Bank, Estrades, C., Maliszewska, M., Osorio-Rodarte, I., & Pereira, M. S. e. (2022). Estimating the Economic and Distributional Impacts of the Regional Comprehensive Economic Partnership. Smith, C., & UK Parliament. (202). UK membership of the trans-Pacific trade agreement. https://lordslibrary.parliament.uk/uk-membership-of-the-trans-pacific-trade-agreement/ Lee, Y. N., & CNBC. (2021). World’s largest trade deal will come into force in January. The U.S. won`t be part of it. https://www.cnbc.com/2021/11/03/worlds-largest-trade-deal-rcep-to-come-into-force-in-january-2022.html Foreign Affairs & Trade New Zealand. Regional Comprehensive Economic Partnership. https://www.mfat.govt.nz/en/trade/free-trade-agreements/free-trade-agreements-in-force/regional-comprehensive-economic-partnership-rcep/rcep-overview Association of Southeast Asian Nations. (2022). RCEP Agreement enters into force. https://asean.org/rcep-agreement-enters-into-force/ McBride, J., Chatzky, A., Siripurapu, A., & Council on Foreign Relations. (2021). What’s Next for the Trans-Pacific Partnership (TPP)? https://www.cfr.org/backgrounder/what-trans-pacific-partnership-tpp Government of Canada. CPTPP explained. https://www.international.gc.ca/trade-commerce/trade-agreements-accords-commerciaux/agr-acc/cptpp-ptpgp/cptpp_explained-ptpgp_apercu.aspx?lang=eng Pan Pacific Agency. CPTPP. https://panpacificagency.com/cross-pacific/cptpp/ 張靜貞, & Institute of Economics Academia Sincia. (2021). 我國加入CPTPP的農業結構調適策略. https://view.ctee.com.tw/analysis/33187.html Council of Agriculture Executive Yuan. (2021). 加入CPTPP對我國農業影響與契機. https://www.coa.gov.tw/ws.php?id=2503919 Council of Agriculture Executive Yuan. (2019). 中華民國１０８年臺灣地區農家戶口抽樣調查報告. WebstaurantStore. Types of Corrugated Boxes. https://www.webstaurantstore.com/blog/1138/types-and-sizes-of-corrugated-boxes.html Mukamaa, M., Ambawb, A., & LinusOpara, U. (2020). Advances in design and performance evaluation of fresh fruit ventilated distribution packaging: A review. Science Direct, 24. https://www.sciencedirect.com/science/article/pii/S2214289419306519 Revista Interiorgráfico de la División de Arquitectura Arte y Diseño de la Universidad de Guanajuato. (2020). Japanese Style – Features of packaging design. https://interiorgrafico.com/edicion/decimo-septima-edicion-diciembre-2017/japanese-style-features-packaging-design Doyle, S., & FlexPAC. (2017). How Humidity Affects Corrugated Boxes. https://www.flexp.com/humidity-affects-corrugated-boxes/ READ01. (2017). 梅雨季節紙箱廠碰到的所有問題，一次幫你全搞定！. https://read01.com/Q35QzzM.html Taiwan Design Research Institute. (2021). 讓國產食材帶你微旅行！ACO農產電子商務包裝及品牌輔導計畫成果發表. https://www.tdri.org.tw/35898/ Tsai, M. J., Kung, T. L., & Taoyuan District Agricultural Research and Extension Station. (2001). An Investigation of the Characters of Cardboard Carton for Fresh Vegetable Packaging. Bulletin of Taoyuan District Agricultural Research and Extension Station, 44, 48-54. Council of Agriculture Executive Yuan. (2015). TGA包裝好農•品牌臺灣－十年計畫回顧. https://www.coa.gov.tw/ws.php?id=2503328 TGA select. TGA select Providing Natural, Purity, and Life. http://www.coatga.com/Select/en-US/Home News & Market. (2021). 農用紙箱超缺，農民四處找二手箱應急，政院協調三大紙廠七天內交貨. News & Market. https://www.newsmarket.com.tw/blog/150438/ The News Lens. (2021). 網購需求大爆發，包材紙箱要等3週，造紙廠產能全開優先供應內需. The News Lens. https://www.thenewslens.com/article/151967 Agriculture and Food Agency, & Directorate General of Budget. (2019). Number of Farmers` Households in Taiwan Area. https://echart.coa.gov.tw/index.php?cid=23 Council of Agriculture Executive Yuan. (2020). 果品生產概況. https://agrstat.coa.gov.tw/sdweb/public/official/OfficialInformation.aspx Watchinese. (2017). 文創經紀人郭紀舟立足迪化街賣小農水果. https://www.watchinese.com/article/2017/23041 FFLAVOUR TAIWAN. FFLAVOUR TAIWAN. https://www.fflavour.com/ Green Box. Green Box. https://greenbox.tw/ Tim Stobierski, & Harvard Business school Online. (2020). WHAT IS A VALUE CHAIN ANALYSIS? 3 STEPS. https://online.hbs.edu/blog/post/what-is-value-chain-analysis Kaohsiung Veterans General Hospital. (2021). 2022年（民國111年）勞健保保費及勞退提繳三合一費用對照參考用表. https://wwwfs.vghks.gov.tw/Download.ashx?u=LzAwMS9WZ2hrc1VwbG9hZEZpbGVzLzI4NC9yZWxmaWxlLzc4NzMvMjk1NS8yNzEzNjk5Yi1lMGEzLTRjZDctYWExMy0wZDdjZGNiMDZiYWQucGRm&n=MjAyMuW5tOWLnuWBpeS%2FneS%2Fneiyu%2BWPiuWLnumAgOaPkOe5s%2BS4ieWQiOS4gOiyu%2BeUqOWwjeeFp%2BWPg%2BiAg%2BeUqOihqDA1MTkucGRm&icon=.pdf
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 108933008
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0108933008
資料類型:	thesis
DOI:	10.6814/NCCU202201070
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

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