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https://nccur.lib.nccu.edu.tw/handle/140.119/140635
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| Title: | 供應鏈在疫情下的個案分析-以ZARA, 美國塞港與美國航空為例
Supply Chain Cases during Covid 19–ZARA, US Marine Port and American Airline |
| Authors: | 周彥宏
Chou, Yen Hung |
| Contributors: | 何富年
Ho, Foo-Nin
周彥宏
Chou, Yen Hung |
| Keywords: | 供應鏈
新冠肺炎
ZARA
美國塞港
美國航空
Supply Chain
Covid-19
ZARA
US Marine Port
American Airline |
| Date: | 2022 |
| Issue Date: | 2022-07-01 16:17:11 (UTC+8) |
| Abstract: | Currently, one of the most important challenges in 2022 that humans confront on a daily basis is COVID-19. It affects every aspects of our daily life. Supply chain is one of the most serious issues facing not only manufacturers but also customers. From manufacturers perspectives, all industries including apparel and airline encounter labour, material, and logistics shortage, resulting in supply disruptions and not meeting demand level. From customers perspectives, multination locked down changed consumers’ behaviour - moving from physical channel to online channel. The situation forced retail and apparel giants to do digitalization. This study includes three supply chain cases during COVID-19. The first case looks at what supply chain challenges that ZARA faced during pandemic period and what they should do for their US supply chain and upcoming Gen Zers. The second case describes why US ports especially Los Angeles port faced serious congestion and what initiatives did US government do to reduce the queueing time for vessels. The last case looks what factors affect airline industry during Covid-19 period and what kind of preparation American Airline is doing post Covid-19 time. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
109933006 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0109933006 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202200696 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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| 300601.pdf | | 3310Kb | Adobe PDF2 | 1 | View/Open |
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