政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140635

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/140635

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/140635

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/140635

Title:	供應鏈在疫情下的個案分析-以ZARA, 美國塞港與美國航空為例 Supply Chain Cases during Covid 19–ZARA, US Marine Port and American Airline
Authors:	周彥宏 Chou, Yen Hung
Contributors:	何富年 Ho, Foo-Nin 周彥宏 Chou, Yen Hung
Keywords:	供應鏈新冠肺炎 ZARA 美國塞港美國航空 Supply Chain Covid-19 ZARA US Marine Port American Airline
Date:	2022
Issue Date:	2022-07-01 16:17:11 (UTC+8)
Abstract:	Currently, one of the most important challenges in 2022 that humans confront on a daily basis is COVID-19. It affects every aspects of our daily life. Supply chain is one of the most serious issues facing not only manufacturers but also customers. From manufacturers perspectives, all industries including apparel and airline encounter labour, material, and logistics shortage, resulting in supply disruptions and not meeting demand level. From customers perspectives, multination locked down changed consumers’ behaviour - moving from physical channel to online channel. The situation forced retail and apparel giants to do digitalization. This study includes three supply chain cases during COVID-19. The first case looks at what supply chain challenges that ZARA faced during pandemic period and what they should do for their US supply chain and upcoming Gen Zers. The second case describes why US ports especially Los Angeles port faced serious congestion and what initiatives did US government do to reduce the queueing time for vessels. The last case looks what factors affect airline industry during Covid-19 period and what kind of preparation American Airline is doing post Covid-19 time.
Reference:	Anna, G., Libbi, L., Karl, H. M., Corinne S. (2020). Survey: Consumer sentiment on sustainability in fashion. Retrieved from https://www.mckinsey.com/industries/retail/our-insights/survey-consumer-sentiment-on-sustainability-in-fashion (May 10, 2022) Lingjuan, W., Jishun, N.. Analysis of supply chain and marketing model——taking ZARA as an example Market Modernization, 2019(19): 19-20. Fei, Z., Bingyong, T.. Analysis of Supply Chain Optimization of Apparel Enterprises based on "Internet+"[J]. Wool Spinning Technology, 2019, 47(10): 55-59. Hongyan, D.. Analysis of the Supply Chain Issues of Apparel Enterprises under the "Internet +" Environment [D]. University of International Business and Economics, 2019. Yu, M.. Decoding ZARA`s innovative supply chain management model [J]. Modern Business, 2018(24): 17-18. Fenghu, N.. Analysis of Supply Chain Procurement Management Strategy of Manufacturing Enterprises [J]. China Market, 2019(12):174+180. Zhenjun, Z.. Research on the Optimization of Supply Chain Inventory Control in Apparel Enterprises [D]. Chengdu University of Technology, 2016. Liying, P.. How to conduct supply chain management in the apparel industry [J]. China Market, 2016(15): 27-28. Ian, M.S.. "Impact of COVID-19 on port terminal performance in the United States of America" . World Maritime University Dissertations, 2021. Patrick, B.. “Cargo Congestion on West Coast Is a Consequence of Complex Issues.”(2021) Retrieved from https://www.logisticsmgmt.com/article/cargo_congestion_on_west_coast_is_a_consequence_of_complex_issues (May 10, 2022) “A Record Year for America`s Ports and a Look to the Year Ahead.” The White House, The United States Government”(2022) Retrieved from https://www.whitehouse.gov/nec/briefing-room/2022/01/20/a-record-year-for-americas-ports-and-a-look-to-the-year-ahead/ (May 10, 2022) Augusta, S., Brendan M.. “Every Step of the Global Supply Chain Is Going Wrong — All at Once.” (2021) Retrieved from https://www.bloomberg.com/graphics/2021-congestion-at-americas-busiest-port-strains-global-supply-chain/ (May 10, 2022) Adam, Y.. “Shipping Container Rates Continue to Soar despite Increased Attention.” (2022) Retrieved from https://www.icis.com/explore/resources/news/2021/09/16/10685630/shipping-container-rates-continue-to-soar-despite-increased-attentio/%C2%A0 (May 10, 2022) “Viewpoint: The Causes of Port Congestion - and Tactics to Improve Efficiency.” (2021) Retrieved from https://www.freightwaves.com/news/viewpoint-the-causes-of-port-congestion-and-tactics-to-improve-efficiency (May 10, 2022) Mike, B.“AIR FORCE IN CRISIS, PART II: HOW DID WE GET HERE?” (2018) Retrieved from https://warontherocks.com/2018/03/air-force-in-crisis-part-ii-how-did-we-get-here/ (May 10, 2022) “Airline Pilot Hiring Outlook”(2022) Retrieved from https://atpflightschool.com/become-a-pilot/airline-career/pilot-hiring-outlook.html (May 10, 2022) “Airlines We Lost” (2020) Retrieved from https://crankyflier.com/2020/12/31/airlines-we-lost-2020/ (May 10, 2022) “Air Travelers Benefit from Robust Industry Competition”(2021) Retrieved from https://www.airlines.org/air-travelers-benefit-from-robust-industry-competition/ (May 10, 2022) “American Airline- American Airlines Business Model Navigator”(2021) Retrieved from https://businessmodelnavigator.com/case-firm?id=9 (May 10, 2022) Kyle, H..“American Airlines cuts several international flights due to aircraft shortage” Retrieved from https://www.traveloffpath.com/american-airlines-cuts-several-international-flights-due-to-aircraft-shortage/ (May 10, 2022) “American Airlines Fleet Details and History” (2022) Retrieved from https://www.planespotters.net/airline/American-Airlines (May 10, 2022) Jason, B.. “ATP Certificate Issuance Uptick in 2021” (2022) Retrieved from https://jasonblair.net/?p=3251 (May 10, 2022) “Domestic market share of leading U.S. airlines from January to December ,2021” Retrieved from https://www.statista.com/statistics/250577/domestic-market-share-of-leading-us-airlines/ (May 10, 2022) “FAA Aerospace Forecast Fiscal year 2021-2041” (2022) Retrieved from https://www.faa.gov/data_research/aviation/aerospace_forecasts/media/FY2021-41_FAA_Aerospace_Forecast.pdf (May 10, 2022) Adam, H.. “Herfindahl-Hirschman Index (HHI)” (2021) Retrieved from https://www.investopedia.com/terms/h/hhi.asp (May 10, 2022) Nathan, R.. “How American Airlines Makes Money” (2022) Retrieved from https://www.investopedia.com/how-american-airlines-makes-money-5116980 (May 10, 2022) Sam, S.. “The airline pilot shortage is real and will cost all of us” Retrieved from https://abcnews.go.com/Politics/airline-pilot-shortage-real-cost-us-brace-impact/story?id=84176369 (May 10, 2022) Thomas, P.. “The pandemic devastated airlines in 2020 and forced many out of business — here`s the most notable that didn`t make it to 2021” (2021) Retrieved from https://www.businessinsider.com/airlines-that-went-out-of-business-in-2020-2021-1 (May 10, 2022) “Airline Fights- Flow Statistics” (2022) Retrieved from https://www.radarbox.com/statistics/airlines/AAL (May 10, 2022)
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 109933006
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0109933006
Data Type:	thesis
DOI:	10.6814/NCCU202200696
Appears in Collections:	[International MBA] Theses

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