 |
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 113311/144292 (79%)
Visitors : 50916772
Online Users : 830
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/136895
|
| Title: | 開設舒適餐飲顧問公司商業企劃書
Business Plan For Suited Food & Beverage Consulting Co, Ltd. |
| Authors: | 張庭碩
Chang, Ting-Shuo |
| Contributors: | 吳文傑
Wu, Jack
張庭碩
Chang, Ting-Shuo |
| Keywords: | 餐飲諮詢
外送應用程式
精選酒精飲品
市場行銷
新冠病毒
Food & Beverage consulting
delivery apps
premium alcoholic beverages
marketing strategy
Covid-19 pandemic |
| Date: | 2021 |
| Issue Date: | 2021-09-02 16:30:22 (UTC+8) |
| Abstract: | The Food & Beverage market in Taiwan is still growing in recent years. The increasing number of restaurants, bars, fast-food chains, and food delivery apps such as Uber eats, Food Panda and others enhance the availability to consumers, resulting in strong growth in the food and beverage industry.
Also, consumers have developed a taste for premium alcoholic beverages both import products and locals. Taiwan is a sophisticated market in which consumers are quite knowledgeable about global trends. Taiwanese appetite for high-end single malt whisky, gin, craft rum continues to fuel growth in imported alcohols.
Our business plan is to help out small and medium size restaurants to grow on revenue. It is now a very good time to start after Covid-19 pandemic. With a good post pandemic strategy, the business will rebound and booming in the future. |
| Reference: | Reference
中華民國經濟部 https://www.moea.gov.tw/Mns/populace/home/Home.aspx
Cravens, David W., and Nigel Piercy. Strategic Marketing. Vol. 7. New York: McGraw-Hill, 2006.
Dibb, Sally, and Lyndon Simkin. "Targeting, segments and positioning." International
Journal of Retail & Distribution Management 19.3 (1991).
Pickton, David W., and Sheila Wright. "What`s SWOT In Strategic Analysis?" Strategic change 7.2 (1998): 101-109.
Saad, Engr. Muhammad. "Marketing Management." (1995)
Funnow公司官網 https://www.myfunnow.com/
EZTABLE公司官網 https://tw.eztable.com/
Inline 公司官網 https://inline.app/zh/ |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933027 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0104933027 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202101186 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 196 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
