政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/136895

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/136895

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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/136895

Title:	開設舒適餐飲顧問公司商業企劃書 Business Plan For Suited Food & Beverage Consulting Co, Ltd.
Authors:	張庭碩 Chang, Ting-Shuo
Contributors:	吳文傑 Wu, Jack 張庭碩 Chang, Ting-Shuo
Keywords:	餐飲諮詢外送應用程式精選酒精飲品市場行銷新冠病毒 Food & Beverage consulting delivery apps premium alcoholic beverages marketing strategy Covid-19 pandemic
Date:	2021
Issue Date:	2021-09-02 16:30:22 (UTC+8)
Abstract:	The Food & Beverage market in Taiwan is still growing in recent years. The increasing number of restaurants, bars, fast-food chains, and food delivery apps such as Uber eats, Food Panda and others enhance the availability to consumers, resulting in strong growth in the food and beverage industry. Also, consumers have developed a taste for premium alcoholic beverages both import products and locals. Taiwan is a sophisticated market in which consumers are quite knowledgeable about global trends. Taiwanese appetite for high-end single malt whisky, gin, craft rum continues to fuel growth in imported alcohols. Our business plan is to help out small and medium size restaurants to grow on revenue. It is now a very good time to start after Covid-19 pandemic. With a good post pandemic strategy, the business will rebound and booming in the future.
Reference:	Reference 中華民國經濟部 https://www.moea.gov.tw/Mns/populace/home/Home.aspx Cravens, David W., and Nigel Piercy. Strategic Marketing. Vol. 7. New York: McGraw-Hill, 2006. Dibb, Sally, and Lyndon Simkin. "Targeting, segments and positioning." International Journal of Retail & Distribution Management 19.3 (1991). Pickton, David W., and Sheila Wright. "What`s SWOT In Strategic Analysis?" Strategic change 7.2 (1998): 101-109. Saad, Engr. Muhammad. "Marketing Management." (1995) Funnow公司官網 https://www.myfunnow.com/ EZTABLE公司官網 https://tw.eztable.com/ Inline 公司官網 https://inline.app/zh/
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933027
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104933027
Data Type:	thesis
DOI:	10.6814/NCCU202101186
Appears in Collections:	[International MBA] Theses

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