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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/136424
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| Title: | 好好健身商業計劃書
Business Plan of WellFit Fitness Studio |
| Authors: | 鄭智庸
Cheng, Chih-Yung |
| Contributors: | 吳文傑
Wu, Jack
鄭智庸
Cheng, Chih-Yung |
| Keywords: | 商業計劃書
健康
建身房
Business Plan
Fitness
Fitness Studio |
| Date: | 2021 |
| Issue Date: | 2021-08-04 15:04:34 (UTC+8) |
| Abstract: | In this business plan, a well-planned fitness studio is addressed. This business plan includes the current market situation, purpose of the business, marketing, and all planning of the business. The business is competitive and different from the existing competitors. Compared to existing top three gyms, WellFit provide a better service combining health care service, pressure release with training course. WellFit works with nutritionists, physical therapists, and doctors giving an overall health comment, and trains trainers with multi-expertise giving customer the training as a composite of yoga, boxing, weight training, aerobic exercise, etc. With different product provided to the market, we believe WellFit could be successful and sustainable. From the financial projection, it shows the business generates positive income streams from the second year of operation, and meet the break even point in the 3rd year. |
| Reference: | Reference
[1] 林佩瑜(2020)，109年運動現況調查成果，體育部體育署
[2] 台中市運動局(2020)，109年性別分析_臺中市全民運動參與之性別分析，台中市運動局 |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933007 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933007 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202100776 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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