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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/136424

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题名:	好好健身商業計劃書 Business Plan of WellFit Fitness Studio
作者:	鄭智庸 Cheng, Chih-Yung
贡献者:	吳文傑 Wu, Jack 鄭智庸 Cheng, Chih-Yung
关键词:	商業計劃書健康建身房 Business Plan Fitness Fitness Studio
日期:	2021
上传时间:	2021-08-04 15:04:34 (UTC+8)
摘要:	In this business plan, a well-planned fitness studio is addressed. This business plan includes the current market situation, purpose of the business, marketing, and all planning of the business. The business is competitive and different from the existing competitors. Compared to existing top three gyms, WellFit provide a better service combining health care service, pressure release with training course. WellFit works with nutritionists, physical therapists, and doctors giving an overall health comment, and trains trainers with multi-expertise giving customer the training as a composite of yoga, boxing, weight training, aerobic exercise, etc. With different product provided to the market, we believe WellFit could be successful and sustainable. From the financial projection, it shows the business generates positive income streams from the second year of operation, and meet the break even point in the 3rd year.
參考文獻:	Reference [1] 林佩瑜(2020)，109年運動現況調查成果，體育部體育署 [2] 台中市運動局(2020)，109年性別分析_臺中市全民運動參與之性別分析，台中市運動局
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 107933007
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0107933007
数据类型:	thesis
DOI:	10.6814/NCCU202100776
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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