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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/135968
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| Title: | 社會企業企劃書：Felices Los Apios
Felices Los Apios: Business Plan of a Social Enterprise |
| Authors: | 陳綺玲
Jo, Monica Aileen Calix |
| Contributors: | 劉秀明
Liu, Sandra
陳綺玲
Monica Aileen Calix Jo |
| Keywords: | 女性
賦權
社會責任
公平交易
天然蔬菜
餐廳
社區
Women
Empowerment
Social responsibility
Fair-trade
Natural vegetables
Restaurant
Communities |
| Date: | 2021 |
| Issue Date: | 2021-07-01 19:19:00 (UTC+8) |
| Abstract: | Abstract
Felices Los Apios: Business Plan of a Social Enterprise
By
Monica Aileen Calix Jo
This thesis illustrates a business plan to develop a social enterprise that will serve as a platform to connect underserved women with micro and small-sized restaurants in Guatemala City through sales of vegetables.
We will identify women living in social risk communities and facilitate the tools and seeds to grow vegetables in their gardens. Through Felices Los Apios, these women will sell to restaurants and have a steady income, as they will be part of our ecosystem. We will strengthen this ecosystem so that there is always demand for the produced crops.
We will identify the underserved communities in the outskirts of Guatemala City. The location of our distribution center will be between the outskirts and the center of the city to facilitate access. We will run all logistics and administrative work from that center, including cleaning, labeling, and re-distributing the vegetables.
We value our employees and the underserved women as the main assets to run a successful business. Therefore, we will practice fair trade in every part of the supply chain by giving them fair wages and a safe environment to work in and diverse workshops to empower them and help them succeed beyond Felices Los Apios. |
| Reference: | References
América Latina y el Caribe - Guatemala. (2019). ONU Mujeres. https://lac.unwomen.org/es/donde-estamos/guatemala
BARRIGA VERDE - Fruit and Vegetable Store. (2020, February 17). [Facebook Page]. Facebook. https://www.facebook.com/barrigaverdeguatemala
¿Cuánto representó la economía informal en Guatemala en 2019? (2019). Prensa Libre. https://www.prensalibre.com/economia/cuanto-represento-la-economia-informal-en-guatemala-en-2019/
¿En qué países hay más mujeres que se dedican a emprender? (2020). Statista. https://es.statista.com/grafico/19263/paises-con-mas-mujeres-emprendedoras/
FRESH FOODS - Fruit and Vegetable Store. (2020, March 27). [Facebook Page]. Facebook. https://www.facebook.com/Fresh-Foods-112451223731603/?ref=page_internal
Guatemala - Poverty and Wealth. (2000). Encyclopedia of the Nations. https://www.nationsencyclopedia.com/economies/Americas/Guatemala-POVERTY-AND-WEALTH.html
Guatemala Demographics. (2020). 2020. https://www.worldometers.info/demographics/guatemala-demographics/
Guatemala es uno de los 50 países con más mujeres emprendedoras. (2020). Guatemala.Com. https://www.guatemala.com/noticias/sociedad/guatemala-uno-50-paises-mas-mujeres-emprendedoras.html
Knight, R., & Bertoneche, M. (2001). Financial Performance. British Library Cataloguing in Publication Data.
La receta para “levantar” al sector de restaurantes en Guatemala. (2020). Deloitte S.C. https://www2.deloitte.com/content/dam/Deloitte/gt/Documents/consumer-business/La%20receta%20para%20levantar%20el%20sector%20de%20restaurantes%20en%20Guatemala%20VF.pdf
MercaDoorGT - Fruit and Vegetable Store. (2020, March 23). [Facebook Page]. Facebook. https://www.facebook.com/MercaDoorGt/
Penman, S. H. (2009). Accounting for Intangible Assets: There is Also an Income Statement. ABACUS A Journal of Accounting, Finance and Business Studies. Published.
Porter, M. E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
SOMOS LA SOLUCIÓN SALUDABLE Y FÁCIL PARA COMPRAR PRODUCTOS FRESCOS! (2009). Greens by Esparraguss. https://greens.com.gt/
VEGGIES - Fruit and Vegetable Store. (2020, January 23). [Facebook Page]. Facebook. https://www.facebook.com/Veggies-102359934652056/
The World Bank Guatemala. (2020).
https://www.worldbank.org/en/country/guatemala/overview |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933050 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0108933050 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202100570 |
| Appears in Collections: | [International MBA] Theses
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Files in This Item:
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| 305001.pdf | 5039Kb | Adobe PDF2 | 0 | View/Open |
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