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| Title: | 台灣醫療器材製造商的發展困境及因應策略
The challenges faced by Taiwan’s medical device manufacturers and ways to tackle them |
| Authors: | 羅卉婷
Lo, Hui-Ting |
| Contributors: | 吳文傑
Wu, Jack
羅卉婷
Lo, Hui-Ting |
| Keywords: | 醫療器材
中小企業
台灣製造商
Medical device
SME
Taiwanese manufacturers |
| Date: | 2021 |
| Issue Date: | 2021-07-01 19:04:08 (UTC+8) |
| Abstract: | The worldwide medical device manufacturing industry has been continuously growing due to the aging population and increasing awareness of healthcare. Though the medical device market is primarily dominated by the U.S and Europe, Taiwanese manufacturers have established their reputation by providing medical products of good quality. However, medical device manufacturing is a highly capital-intensive industry, while most of the medical device manufacturers in Taiwan are small and medium-sized companies. This situation had forced Taiwanese manufacturers to heavily rely on offering contract manufacturing services for large global corporations which led to fierce price competition and low gross margin.
Therefore, this business proposal uses a case company (A company) as an example and analyzes this company and its industry by using several methods and planning techniques, to provide executable and practical business strategy recommendations for Taiwanese medical device manufacturers. |
| Reference: | Reference
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933015 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933015 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU202100599 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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