政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/134046

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政大機構典藏 > 商學院 > 經營管理碩士學程EMBA > 學位論文 > Item 140.119/134046

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/134046

Title:	高爾夫客製主題旅遊行程設計與顧客價值之研究 Research on Golf Customized Special Interests Tour Design and Customer Value
Authors:	黃慧明 Huang, Hui-Ming
Contributors:	巫立宇 Wu, Li-Yu 黃慧明 Huang, Hui-Ming
Keywords:	行程設計策略行銷4C 顧客價值
Date:	2021
Issue Date:	2021-03-02 14:24:32 (UTC+8)
Reference:	參考文獻一、中文部分 1. 方家倩(2015)。服務創新、顧客價值與顧客忠誠度間關係之研究-以某智產公司為例。未出版碩士論文，國立東華大學企業管理學系。 2. 邱志聖(2014)，策略行銷分析架構與實務應用(四版)，台灣:智勝文化 3. 容繼業(1996)，旅行業理論與實務。台北:揚智出版社 4. 陳萬淇（1992），個案研究法。台北:華泰出版社 5. 陳李綢(2000)，個案研究。台北：心理出版社。 6. 陳瑞倫(2004)，旅程規劃與成本分析，台北:揚智文化 7. 連育萱(2017)。顧客價值、品牌知名度對植物種苗購買意願之影響－以新北市農友種苗公司為例。未出版碩士論文，國立屏東科技大學農企業管理系，屏東縣。 8. 葉重新（2001），教育研究法。台北:心理出版社 9. 張景棠(2005)，旅行業經營管理。台北:華杏出版社二、英文部分 1. Martha Sarbey de Souto(1992). Group Travel. New York: Delmar Publishers Inc. 10. 2. Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170. 3. Woodruff, R. B.(1997). Customer Value: The Next Source for Competitive Advantage. Journal of the Academy of Marketing, Science, 25(2), 139-153 4. Zeithaml, V. A.(1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52,
Description:	碩士國立政治大學經營管理碩士學程(EMBA) 107932019
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0107932019
Data Type:	thesis
DOI:	10.6814/NCCU202100257
Appears in Collections:	[經營管理碩士學程EMBA] 學位論文

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