 |
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 113318/144297 (79%)
Visitors : 51082959
Online Users : 948
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/133184
|
| Title: | 從運動英雄到運動明星：在社群媒體下的自我展演
From Sports Heroes to Sports Stars: Self-Presentation in Social Media |
| Authors: | 陳瑜
Chen, Yu |
| Contributors: | 傳播學院 |
| Keywords: | 自我展演;社群媒體;運動明星;體育娛樂化
self-presentation;social media;sports stars;sports infotainment |
| Date: | 2019-06 |
| Issue Date: | 2020-12-21 15:40:08 (UTC+8) |
| Abstract: | 中國當代的運動明星之特徵在於「社群媒體」的自我展演,從過去媒體 單向將運動員的形象播送給大眾,作為時代的英雄,為國家在國際賽場上努力拼搏,被賦予崇高、敬重的人格;至今主動地進行自我展演,顛覆了對於運動員的既定印象,在社群媒體上得以抒發自我,顯現出更為親民、活潑的一面。本文藉由微博上的自我展演內容進行文本分析,透過運動明星在社群媒體下的自我展演,藉以歸納並建構當代中國的運動明星可能之特徵與功能。
The characteristics of China`s contemporary sports stars are the selfpresentation of "social media". From the past, the media broadcasts the image of athletes to the public in one-way communication. As a hero of the times, they fought hard for their country in the international stadium and endowed with adorable and respectful personality. So far, they can active self-presentation, overturning the established impression of athletes and expressing themselves on social media, and showing more friendly and lively side. Based on the text analysis of the self-presentation on weibo, the study summarizes and constructs the possible characteristics and functions of sports stars in contemporary China, through the self-performance of sports stars on social media. Keywords: self-presentation、social media、sports stars、sports infotainment |
| Relation: | 2019中華傳播年會, 中華傳播學會 |
| Data Type: | conference |
| Appears in Collections: | [傳播學院] 會議論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| index.html | | 0Kb | HTML2 | 204 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
