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    政大機構典藏 > 傳播學院 > 會議論文 >  Item 140.119/133184


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    题名: 從運動英雄到運動明星：在社群媒體下的自我展演
    From Sports Heroes to Sports Stars: Self-Presentation in Social Media
    作者: 陳瑜
    Chen, Yu
    贡献者: 傳播學院
    关键词: 自我展演;社群媒體;運動明星;體育娛樂化
    self-presentation;social media;sports stars;sports infotainment
    日期: 2019-06
    上传时间: 2020-12-21 15:40:08 (UTC+8)
    摘要: 中國當代的運動明星之特徵在於「社群媒體」的自我展演,從過去媒體 單向將運動員的形象播送給大眾,作為時代的英雄,為國家在國際賽場上努力拼搏,被賦予崇高、敬重的人格;至今主動地進行自我展演,顛覆了對於運動員的既定印象,在社群媒體上得以抒發自我,顯現出更為親民、活潑的一面。本文藉由微博上的自我展演內容進行文本分析,透過運動明星在社群媒體下的自我展演,藉以歸納並建構當代中國的運動明星可能之特徵與功能。
    The characteristics of China`s contemporary sports stars are the selfpresentation of "social media". From the past, the media broadcasts the image of athletes to the public in one-way communication. As a hero of the times, they fought hard for their country in the international stadium and endowed with adorable and respectful personality. So far, they can active self-presentation, overturning the established impression of athletes and expressing themselves on social media, and showing more friendly and lively side. Based on the text analysis of the self-presentation on weibo, the study summarizes and constructs the possible characteristics and functions of sports stars in contemporary China, through the self-performance of sports stars on social media. Keywords: self-presentation、social media、sports stars、sports infotainment 
    關聯: 2019中華傳播年會, 中華傳播學會
    数据类型: conference
    显示于类别:[傳播學院] 會議論文

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