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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/132673


    Title: 臺北再生計畫中的政治論述：初階的葛蘭西霸權
    Political Discourses in Taipei City`s Urban Revival Plans: Symbolic Hegemony in Formation
    Authors: 方孝謙
    Fong, Shiaw-Chian
    Contributors: 新聞學研究
    Keywords: 臺北市 ; 再生計畫 ; 政治論述 ; 葛蘭西霸權 ; 概念隱喻 
    conceptual metaphor ; Gramscian hegemony ; political discourse ; revival plan ; Taipei City
    Date: 2019-07
    Issue Date: 2020-11-18 15:06:02 (UTC+8)
    Abstract: 臺北市府在2015年提出的「2050願景」計畫，引發明顯的問題：一個超過30年的都市規劃如何說服市民接受它？為回答這一問題，我們打算利用「論述分析」方法中有關葛蘭西霸權和政治論述的討論作為工具，針對「2050願景」的任務之一，「北市各大區域都市再生計畫」至今建檔的三個子計畫進行探討。探討結果發現，一方面在子計畫中市府的論述欠缺對長期規劃之價值、目標及行動宣示的內容鋪演，另一方面各行政區的區民卻以口頭質詢或書面方式大致表達支持，因為彼此的言論存在透過實踐規劃以「致富民眾」的共識，即官民共享了孳孳為利的根本「常識」。
    The Taipei City Government proposed ＂Vision 2050 of Taipei＂ in 2015 as a long-term urban revival plan. It thus raises a critical question: How will it be fine-tuned to gear with citizens` changing needs? To answer this question, we apply the notions of political discourse and Gramscian hegemony and analyze the three district-level revival sub-plans of ＂Vision 2050＂. By reducing the government`s persuasion and citizens` responses to the analytical relations among value, goal, circumstance, means, and action claim (categories taken from the political discourse literature), we find that citizens on the whole will rally round the government`s plans, even if these plans suffer from elaborating upon their own values, goals, and action claims. They will positively endorse these plans, primarily because they share with the officials the same conceptual metaphor, i.e., to enrich the people, which becomes the fundamental consensus between the rulers and the ruled. Not all citizens, however, sing the same tune. Those community workers among them do have an alternative plan that focuses exclusively on the value, the goal, and the means for preserving the urban historical heritages. Their plan constitutes a breach of the otherwise completely closed discourse of the government. It therefore prevents the government`s agenda from realizing a sweeping Gramscian hegemony.
    Relation: 新聞學研究, 140, 81-125
    Data Type: article
    DOI link: https://doi.org/10.30386/MCR.201907_(140).0003
    DOI: 10.30386/MCR.201907_(140).0003
    Appears in Collections:[Mass Communication Research] Articles

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