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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/131057


    Title: 將企業社會責任落實於德國之巧克力產業
    Implemented Corporate Social Responsibility in the German Chocolate Industry
    Authors: 黎維甫
    Richter, Welf Marvin
    Contributors: 張大為
    Chang, David
    黎維甫
    Welf Marvin Richter
    Keywords: 企業社會責任
    企業社會不負責任
    創造共享價值
    德國巧克力產業
    有機耕種
    Corporate Social Responsibility,
    Corporate Social Irresponsibility
    Creating Shared Value
    German Chocolate Industry
    Organic Cultivation
    Date: 2020
    Issue Date: 2020-08-03 17:48:11 (UTC+8)
    Abstract: The German chocolate industry is proof of the north-south disparity in the global cocoa industry: The Global South produces, and the Global North consumes. The conventional chocolate value chain causes severe negative social and ecological impacts in the Global South, particularly in the form of smallholder’s poverty, child labor, deforestation, and soil degradation. The thesis debates that society strongly attributes corporate social irresponsibility (CSI) to chocolate producers for these negative impacts. To combat the negative perception of consumers, German producers turn to implementing CSR efforts. A prominent approach of conventional chocolate companies is fair-trade certification. However, fair-trade criteria are not substantial enough to significantly address and change the social and ecological impacts of the conventional value chain. To enable an effective and truly valuable CSR, organic cocoa cultivation seems to be a fundamental requirement. Implemented CSR measures by German organic chocolate producers range from good corporate citizenship through charitable donation, to CSR closely related to the value chain like carbon emission offsetting or compostable packaging, to competitiveness-related CSR that is integrated in the business model, using a relocation of the value creation to the cocoa’s country of origin which mutually benefits both business and society.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    108933061
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0108933061
    Data Type: thesis
    DOI: 10.6814/NCCU202000714
    Appears in Collections:[International MBA] Theses

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