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https://nccur.lib.nccu.edu.tw/handle/140.119/130572
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| 题名: | 台灣中小型企業溝通效益分析
Benefit of Corporate Communication for SMEs in Taiwan |
| 作者: | 林雅蔚
Lin, Belle |
| 贡献者: | 尚孝純
Shang, Shari
林雅蔚
Lin, Belle |
| 关键词: | 中小企業
溝通
優點
學科
SMEs
communication
advantages
discipline |
| 日期: | 2020 |
| 上传时间: | 2020-07-01 13:46:28 (UTC+8) |
| 摘要: | Small and Medium Enterprises (SMEs) make up the vast majority of businesses in most countries. Corporate communication is one of the functions that has not been well examined in small and medium enterprises. In order to gain a deeper understanding of corporate communication in small and medium enterprises this study reviewed literature of corporate communication and analyzed corporate communication operations in selected cases. The objective is to learn the advantages, challenges, and actual practice of corporate communication in small and medium enterprises in Taiwan.
Based on cross-case analysis, the study results show that the advantages of corporate communication are enhanced branding, increased customer base, positive society acceptance, and improved recruitment. It is important to note that corporate communication is a management discipline rather than technical proficiency. In real practice, corporate communication tends to be neglected in daily operations due to difficulties in measuring the return on investment. |
| 參考文獻: | Beger, R. (2018). Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide.
Belasen, A. T. (2007). The Theory and Practice of Corporate Communication: A Competing Values Perspective.
Brand Story. (2020). Retrieved from DR.WU: https://en.drwu.com/website_content.php?sn=84
Cornelissen, J. (2014). Corporate Communication: A Guide to Theory and Practice. SAGE.
Costco Today. (2020). Retrieved from Facebook: https://www.facebook.com/costcotoday/photos/a.138906942841098/2790977000967399/?type=3&theater
Council for Economic Planning and Development, E. Y. (2013). Retrieved from https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzEwL3JlbGZpbGUvNjIwOS8yMDU3OS8wMDE5ODIyXzEucGRm&n=MjAxM%2BWPsOeBo%2Be2k%2Ba%2Fn%2BeZvOWxleatt%2Beoi%2BiIh%2BetlueVpS5wZGY%3D&icon=..pdf
Dolphin, R. R. (1999). The Fundamentals of Corporate Communication.
Evaluation of the SME definition. (2014). Retrieved from European Commission: https://ec.europa.eu/growth/smes/business-friendly-environment/sme-definition_en
Exact Commerce Group. (2020). Retrieved from https://www.exactusa.com/about
Podnar, K. (2014). Corporate Communication: A Marketing Viewpoint.
Rossella Gambetti, Stephen Quigley. (2012). Managing Corporate Communication: A Cross-Cultural Approach.
S, S. (2018, 11 20). Difference Between Wholesale and Retail. Retrieved from Key Differences: https://keydifferences.com/difference-between-wholesale-and-retail.html
Small and Medium Enterprise Administration, M. o. (2018). White Paper. Retrieved from Small and Medium Enterprise Administration, Ministry of Economics Affairs: https://book.moeasmea.gov.tw/book/doc_detail.jsp?pub_SerialNo=2018A01334&click=2018A01334
Standards for Identifying Small and Medium-sized Enterprises. (2015). Retrieved from Laws & Regulations Database of The Republic of China: https://www.moeasmea.gov.tw/article-en-2472-194
Taroko National Park Headquarters. (2020). Retrieved from https://www.taroko.gov.tw/en/AboutThePark/WhereIsTaiwan
The Honest Company. (2020). Retrieved from https://www.honest.com/about-us/our-story.html
Tysonbio. (2020). Retrieved from http://www.tysonbio.com/corporate.php
國一歷史下第三次題庫. (2016). Retrieved from Yamol: https://yamol.tw/item-%E9%87%8D%E6%96%B0%E8%BC%89%E5%9C%96%E2%80%BB%E5%8D%81%E5%A4%A7%E5%BB%BA%E8%A8%AD%E6%98%AF%E6%94%BF%E5%BA%9C%E6%96%BC%E6%B0%91%E5%9C%8B+63+%E8%87%B3+68+%E5%B9%B4%E6%9C%9F%E9%96%93%E5%AE%8C%E6%88%90%E7%9A%84%E9%87%8D%E5%A4%A7%E5%B7%A5 |
| 描述: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
106933005 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0106933005 |
| 数据类型: | thesis |
| DOI: | 10.6814/NCCU202000546 |
| 显示于类别: | [國際經營管理英語碩士學程IMBA] 學位論文
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