政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/130572

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/130572

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/130572

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/130572

Title:	台灣中小型企業溝通效益分析 Benefit of Corporate Communication for SMEs in Taiwan
Authors:	林雅蔚 Lin, Belle
Contributors:	尚孝純 Shang, Shari 林雅蔚 Lin, Belle
Keywords:	中小企業溝通優點學科 SMEs communication advantages discipline
Date:	2020
Issue Date:	2020-07-01 13:46:28 (UTC+8)
Abstract:	Small and Medium Enterprises (SMEs) make up the vast majority of businesses in most countries. Corporate communication is one of the functions that has not been well examined in small and medium enterprises. In order to gain a deeper understanding of corporate communication in small and medium enterprises this study reviewed literature of corporate communication and analyzed corporate communication operations in selected cases. The objective is to learn the advantages, challenges, and actual practice of corporate communication in small and medium enterprises in Taiwan. Based on cross-case analysis, the study results show that the advantages of corporate communication are enhanced branding, increased customer base, positive society acceptance, and improved recruitment. It is important to note that corporate communication is a management discipline rather than technical proficiency. In real practice, corporate communication tends to be neglected in daily operations due to difficulties in measuring the return on investment.
Reference:	Beger, R. (2018). Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide. Belasen, A. T. (2007). The Theory and Practice of Corporate Communication: A Competing Values Perspective. Brand Story. (2020). Retrieved from DR.WU: https://en.drwu.com/website_content.php?sn=84 Cornelissen, J. (2014). Corporate Communication: A Guide to Theory and Practice. SAGE. Costco Today. (2020). Retrieved from Facebook: https://www.facebook.com/costcotoday/photos/a.138906942841098/2790977000967399/?type=3&theater Council for Economic Planning and Development, E. Y. (2013). Retrieved from https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzEwL3JlbGZpbGUvNjIwOS8yMDU3OS8wMDE5ODIyXzEucGRm&n=MjAxM%2BWPsOeBo%2Be2k%2Ba%2Fn%2BeZvOWxleatt%2Beoi%2BiIh%2BetlueVpS5wZGY%3D&icon=..pdf Dolphin, R. R. (1999). The Fundamentals of Corporate Communication. Evaluation of the SME definition. (2014). Retrieved from European Commission: https://ec.europa.eu/growth/smes/business-friendly-environment/sme-definition_en Exact Commerce Group. (2020). Retrieved from https://www.exactusa.com/about Podnar, K. (2014). Corporate Communication: A Marketing Viewpoint. Rossella Gambetti, Stephen Quigley. (2012). Managing Corporate Communication: A Cross-Cultural Approach. S, S. (2018, 11 20). Difference Between Wholesale and Retail. Retrieved from Key Differences: https://keydifferences.com/difference-between-wholesale-and-retail.html Small and Medium Enterprise Administration, M. o. (2018). White Paper. Retrieved from Small and Medium Enterprise Administration, Ministry of Economics Affairs: https://book.moeasmea.gov.tw/book/doc_detail.jsp?pub_SerialNo=2018A01334&click=2018A01334 Standards for Identifying Small and Medium-sized Enterprises. (2015). Retrieved from Laws & Regulations Database of The Republic of China: https://www.moeasmea.gov.tw/article-en-2472-194 Taroko National Park Headquarters. (2020). Retrieved from https://www.taroko.gov.tw/en/AboutThePark/WhereIsTaiwan The Honest Company. (2020). Retrieved from https://www.honest.com/about-us/our-story.html Tysonbio. (2020). Retrieved from http://www.tysonbio.com/corporate.php 國一歷史下第三次題庫. (2016). Retrieved from Yamol: https://yamol.tw/item-%E9%87%8D%E6%96%B0%E8%BC%89%E5%9C%96%E2%80%BB%E5%8D%81%E5%A4%A7%E5%BB%BA%E8%A8%AD%E6%98%AF%E6%94%BF%E5%BA%9C%E6%96%BC%E6%B0%91%E5%9C%8B+63+%E8%87%B3+68+%E5%B9%B4%E6%9C%9F%E9%96%93%E5%AE%8C%E6%88%90%E7%9A%84%E9%87%8D%E5%A4%A7%E5%B7%A5
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 106933005
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0106933005
Data Type:	thesis
DOI:	10.6814/NCCU202000546
Appears in Collections:	[International MBA] Theses

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