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    政大機構典藏 > 商學院 > 會計學系 > 期刊論文 >  Item 140.119/126756


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    題名: 上海結建民防建築設計有限公司-目前及未來之策略如何轉型
    Shanghai JieJian MingFang: How to Reform Strategy from Now to Future
    作者: 吳安妮
    Wu, Anne
    郭翠菱
    莊千慧
    貢獻者: 會計系
    關鍵詞: SWOT-Scorecard;低價競爭策略;技術領先策略;服務差異化策略;策略轉型
    SWOT-Scorecard;cost leadership strategy;technology leadership strategy;services differentiation strategy;strategy transformation
    日期: 2016-09
    上傳時間: 2019-10-08 09:26:10 (UTC+8)
    摘要: 本個案說明上海結建民防建築設計有限公司自成立以來各時期的策略轉型過程，從顧客價值主張之觀點形成不同時期的策略主軸，包含第一期的「低價競爭」策略及第二期的「服務差異化」策略，接續透過會議形式，探討公司在第三期推動策略轉型過程中所產生之衝突與問題，並透過SWOT-Scorecard等策略分析工具，從平衡計分卡的四個構面─財務、顧客、內部流程及學習成長進行分析，得以深入思考公司的策略是否該從賺取服務財之「服務差異化」策略轉型為賺取創新財之「技術領先」策略。
    This case describes the strategy transformation process of Shanghai JieJian MingFang Architecture Design Company (JJMF) since it established. JJMF sets up its strategy from customer value proposition. The strategy transformations of JJMF include “cost leadership strategy” in the first stage and “services differentiation strategy” in the second stage. Then, this case discusses the conflict and problems from the strategy transformation in the third stage through the meeting of top management team. JJMF discusses the strategy analysis by SWOT-Scorecard from four different perspectives of the Balance Scorecard (BSC), which include financial perspective, customer perspective, internal process perspective, and learning and growth perspective. The process of discussion and analysis will lead students to think over whether JJMF should transfer its strategy from “services differentiation strategy” to “technology leadership strategy” or not.
    關聯: 產業與管理論壇, Vol.18, No.3, pp.80-99
    資料類型: article
    顯示於類別:[會計學系] 期刊論文

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