政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/126756
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113392/144379 (79%)
造访人次 : 51199419      在线人数 : 928
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 會計學系 > 期刊論文 >  Item 140.119/126756


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/126756


    题名: 上海結建民防建築設計有限公司-目前及未來之策略如何轉型
    Shanghai JieJian MingFang: How to Reform Strategy from Now to Future
    作者: 吳安妮
    Wu, Anne
    郭翠菱
    莊千慧
    贡献者: 會計系
    关键词: SWOT-Scorecard;低價競爭策略;技術領先策略;服務差異化策略;策略轉型
    SWOT-Scorecard;cost leadership strategy;technology leadership strategy;services differentiation strategy;strategy transformation
    日期: 2016-09
    上传时间: 2019-10-08 09:26:10 (UTC+8)
    摘要: 本個案說明上海結建民防建築設計有限公司自成立以來各時期的策略轉型過程，從顧客價值主張之觀點形成不同時期的策略主軸，包含第一期的「低價競爭」策略及第二期的「服務差異化」策略，接續透過會議形式，探討公司在第三期推動策略轉型過程中所產生之衝突與問題，並透過SWOT-Scorecard等策略分析工具，從平衡計分卡的四個構面─財務、顧客、內部流程及學習成長進行分析，得以深入思考公司的策略是否該從賺取服務財之「服務差異化」策略轉型為賺取創新財之「技術領先」策略。
    This case describes the strategy transformation process of Shanghai JieJian MingFang Architecture Design Company (JJMF) since it established. JJMF sets up its strategy from customer value proposition. The strategy transformations of JJMF include “cost leadership strategy” in the first stage and “services differentiation strategy” in the second stage. Then, this case discusses the conflict and problems from the strategy transformation in the third stage through the meeting of top management team. JJMF discusses the strategy analysis by SWOT-Scorecard from four different perspectives of the Balance Scorecard (BSC), which include financial perspective, customer perspective, internal process perspective, and learning and growth perspective. The process of discussion and analysis will lead students to think over whether JJMF should transfer its strategy from “services differentiation strategy” to “technology leadership strategy” or not.
    關聯: 產業與管理論壇, Vol.18, No.3, pp.80-99
    数据类型: article
    显示于类别:[會計學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    194.pdf308KbAdobe PDF2456检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈