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| Title: | 戴姆勒小客車中國市場風險分析
A risk analysis of the Chinese market for Daimler’s passenger car business |
| Authors: | 德希蒙
Deutsch, Simon |
| Contributors: | 冷則剛
Leng, Tse-Kang
德希蒙
Simon Deutsch |
| Keywords: | 中國
汽車產業
風險分析
戴姆勒
China
Automotive market
Risk analysis
Daimler |
| Date: | 2019 |
| Issue Date: | 2019-08-07 16:22:05 (UTC+8) |
| Abstract: | The Chinese market for Automobiles underwent a rapid development in the last 40 years and now is the biggest market in the world. Many foreign carmakers also entered the market, mostly through joint venture agreements with local companies.
Daimler AG is the mother company of the oldest car brand in the world, Mercedes-Benz. For Daimler’s passenger car business, China became the single biggest market in 2015 and the company is now active in the market with different joint ventures operating R&D, production and sales facilities. The sheer size of the Chinese automotive market offered and offers great opportunities for Daimler’s passenger car business but also exposes the company to certain business risks: Firstly, a slowdown in general economic growth and a less dynamic automotive market naturally impose a risk on a company who sells a big proportion of its cars in China. Recently, the macroeconomic situation is also influenced by the US-Chinese trade disputes. Secondly, within the markets there are certain risks threatening Daimler’s market position such as new customer preferences for mobility services instead of car ownership, not being able to keep up with the demand for electric vehicles, losing customers’ trust as well as risks that come with the joint venture relationships as well as the legal environment in China. This thesis aims at assessing Daimler’s management of these risks by using statements given by top managers over the past years. |
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https://www.daimler.com/investors/reports/annual-reports/
https://www.daimler.com/career/about-us/locations/location-detail-page-5184.html
https://annualreport.daimler.com/ar2018/combined-management-report/liquidity-and-capital-resources/investment-in-propery-plant-and-equipment
https://annualreport.daimler.com/ar2018/the-divisions/daimler-trucks#
https://blog.car2go.com/de/2014/02/26/people2know-rainer-becker/
https://blog.daimler.com/2018/03/20/smart-fortwo-car2go-china/
https://blog.daimler.com/2018/03/28/joint-venture-bmw-daimler-mobility-services/
https://blog.daimler.com/en/2019/03/28/joint-venture-geely-daimler-smart-china/
https://media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=14752002
https://media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=41827136&ls=L3NlYXJjaHJlc3VsdC9zZWFyY2hyZXN1bHQueGh0bWw_c2VhcmNoU3RyaW5nPUNoaW5hJnNlYXJjaElkPTAmc2VhcmNoVHlwZT1kZXRhaWxlZCZib3JkZXJzPXRydWUmcmVzdWx0SW5mb1R5cGVJZD00MDYyNiZ2aWV3VHlwZT1saXN0JnNvcnREZWZpbml0aW9uPVBVQkxJU0hFRF9BVC0yJnRodW1iU2NhbGVJbmRleD0wJnJvd0NvdW50c0luZGV4PTU!&rs=3
https://media.daimler.com/marsMediaSite/en/instance/ko/Best-Global-Brands-2018--the-star-shines-Mercedes-Benz-is-the-worlds-most-valuable-premium-automobile-brand.xhtml?oid=41444132
https://media.daimler.com/marsMediaSite/en/instance/ko/Daimler-buys-battery-cells-in-a-total-volume-of-20-billion-euros.xhtml?oid=42042973
https://media.daimler.com/marsMediaSite/en/instance/ko/Mercedes-Benz-grows-worldwide-sales-in-November.xhtml?oid=42011381
https://www.daimler.com/career/about-us/locations/location-detail-page-5185.html
https://www.daimler.com/career/about-us/locations/location-detail-page-5186.html
https://www.daimler.com/career/about-us/locations/location-detail-page-5244.html
https://www.daimler.com/case/en/
https://www.daimler.com/company/joint-venture-with-geely.html
https://www.daimler.com/company/locations/daimler-to-expand-local-mercedes-benz-production-with-its-partner-in-china.html
https://www.daimler.com/company/locations/daimler-to-expand-local-mercedes-benz-production-with-its-partner-in-china.html
https://www.daimler.com/company/tradition/company-history/
https://www.daimler.com/documents/investors/news/capital-market-releases/daimler-mercedes-benz-ir-release-en-20181206.pdf
https://www.daimler.com/innovation/case/shared-services/daimler-and-geely.html
https://www.daimler.com/innovation/next/teile-und-fahre-carsharing-in-china.html
https://www.smartchina.com.cn/
https://www.smartusa.com/about-us
Denza:
https://denza.com/portal/page/index/id/8.html?lang=en
Geely:
http://global.geely.com/history/
Porsche:
https://www.porsche.com/china/en/
https://www.porsche.com/china/en/aboutporsche/aboutporschechina/
Audio and Video Material:
All Online Sources have been accessed and tested on June 09, 2019
Daimler Headlights Audio Podcast – Interview with Chief Economist Müller
https://podcasts.google.com/?feed=aHR0cHM6Ly9oZWFkbGlnaHRzLnBvZGlnZWUuaW8vZmVlZC9tcDM%3D&episode=MDc1NDc4MGZmZWExNzM0NTcwM2FiYWMzZjcyNTgwMDM%3D
Video Interview with Dr. Dieter Zetsche
https://www.swr.de/swr-extra/daimler-boss-dankt-ab-dieter-zetsche-im-gespraech-mit-swr-chefredakteur-fritz-frey/-/id=5692094/did=24105834/nid=5692094/j4es5x/index.html |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933057 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0107933057 |
| Data Type: | thesis |
| DOI: | 10.6814/NCCU201900202 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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