政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124804

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124804

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题名:	戴姆勒小客車中國市場風險分析 A risk analysis of the Chinese market for Daimler’s passenger car business
作者:	德希蒙 Deutsch, Simon
贡献者:	冷則剛 Leng, Tse-Kang 德希蒙 Simon Deutsch
关键词:	中國汽車產業風險分析戴姆勒 China Automotive market Risk analysis Daimler
日期:	2019
上传时间:	2019-08-07 16:22:05 (UTC+8)
摘要:	The Chinese market for Automobiles underwent a rapid development in the last 40 years and now is the biggest market in the world. Many foreign carmakers also entered the market, mostly through joint venture agreements with local companies. Daimler AG is the mother company of the oldest car brand in the world, Mercedes-Benz. For Daimler’s passenger car business, China became the single biggest market in 2015 and the company is now active in the market with different joint ventures operating R&D, production and sales facilities. The sheer size of the Chinese automotive market offered and offers great opportunities for Daimler’s passenger car business but also exposes the company to certain business risks: Firstly, a slowdown in general economic growth and a less dynamic automotive market naturally impose a risk on a company who sells a big proportion of its cars in China. Recently, the macroeconomic situation is also influenced by the US-Chinese trade disputes. Secondly, within the markets there are certain risks threatening Daimler’s market position such as new customer preferences for mobility services instead of car ownership, not being able to keep up with the demand for electric vehicles, losing customers’ trust as well as risks that come with the joint venture relationships as well as the legal environment in China. This thesis aims at assessing Daimler’s management of these risks by using statements given by top managers over the past years.
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https://www.bmwgroup.com/content/dam/bmw-group-websites/bmwgroup_com/ir/downloads/de/2010/termine-und-events/BMW_in_CHINA.pdf https://www.bmw.com.cn/zh/all-models.html https://www.bmwgroup.com/content/dam/bmw-group-websites/bmwgroup_com/ir/technologie_workshops/BMW%20Group%20Product,%20Technology%20and%20Business%20Update%202018%2020181203%20-%20Production%20Network.pdf BYD: http://bydeurope.com/company/history.php Daimler: Daimler AG and DaimlerChrysler Annual Reports accessible under: https://www.daimler.com/investors/reports/annual-reports/ https://www.daimler.com/career/about-us/locations/location-detail-page-5184.html https://annualreport.daimler.com/ar2018/combined-management-report/liquidity-and-capital-resources/investment-in-propery-plant-and-equipment https://annualreport.daimler.com/ar2018/the-divisions/daimler-trucks# https://blog.car2go.com/de/2014/02/26/people2know-rainer-becker/ https://blog.daimler.com/2018/03/20/smart-fortwo-car2go-china/ https://blog.daimler.com/2018/03/28/joint-venture-bmw-daimler-mobility-services/ https://blog.daimler.com/en/2019/03/28/joint-venture-geely-daimler-smart-china/ https://media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=14752002 https://media.daimler.com/marsMediaSite/en/instance/ko.xhtml?oid=41827136&ls=L3NlYXJjaHJlc3VsdC9zZWFyY2hyZXN1bHQueGh0bWw_c2VhcmNoU3RyaW5nPUNoaW5hJnNlYXJjaElkPTAmc2VhcmNoVHlwZT1kZXRhaWxlZCZib3JkZXJzPXRydWUmcmVzdWx0SW5mb1R5cGVJZD00MDYyNiZ2aWV3VHlwZT1saXN0JnNvcnREZWZpbml0aW9uPVBVQkxJU0hFRF9BVC0yJnRodW1iU2NhbGVJbmRleD0wJnJvd0NvdW50c0luZGV4PTU!&rs=3 https://media.daimler.com/marsMediaSite/en/instance/ko/Best-Global-Brands-2018--the-star-shines-Mercedes-Benz-is-the-worlds-most-valuable-premium-automobile-brand.xhtml?oid=41444132 https://media.daimler.com/marsMediaSite/en/instance/ko/Daimler-buys-battery-cells-in-a-total-volume-of-20-billion-euros.xhtml?oid=42042973 https://media.daimler.com/marsMediaSite/en/instance/ko/Mercedes-Benz-grows-worldwide-sales-in-November.xhtml?oid=42011381 https://www.daimler.com/career/about-us/locations/location-detail-page-5185.html https://www.daimler.com/career/about-us/locations/location-detail-page-5186.html https://www.daimler.com/career/about-us/locations/location-detail-page-5244.html https://www.daimler.com/case/en/ https://www.daimler.com/company/joint-venture-with-geely.html https://www.daimler.com/company/locations/daimler-to-expand-local-mercedes-benz-production-with-its-partner-in-china.html https://www.daimler.com/company/locations/daimler-to-expand-local-mercedes-benz-production-with-its-partner-in-china.html https://www.daimler.com/company/tradition/company-history/ https://www.daimler.com/documents/investors/news/capital-market-releases/daimler-mercedes-benz-ir-release-en-20181206.pdf https://www.daimler.com/innovation/case/shared-services/daimler-and-geely.html https://www.daimler.com/innovation/next/teile-und-fahre-carsharing-in-china.html https://www.smartchina.com.cn/ https://www.smartusa.com/about-us Denza: https://denza.com/portal/page/index/id/8.html?lang=en Geely: http://global.geely.com/history/ Porsche: https://www.porsche.com/china/en/ https://www.porsche.com/china/en/aboutporsche/aboutporschechina/ Audio and Video Material: All Online Sources have been accessed and tested on June 09, 2019 Daimler Headlights Audio Podcast – Interview with Chief Economist Müller https://podcasts.google.com/?feed=aHR0cHM6Ly9oZWFkbGlnaHRzLnBvZGlnZWUuaW8vZmVlZC9tcDM%3D&episode=MDc1NDc4MGZmZWExNzM0NTcwM2FiYWMzZjcyNTgwMDM%3D Video Interview with Dr. Dieter Zetsche https://www.swr.de/swr-extra/daimler-boss-dankt-ab-dieter-zetsche-im-gespraech-mit-swr-chefredakteur-fritz-frey/-/id=5692094/did=24105834/nid=5692094/j4es5x/index.html
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 107933057
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0107933057
数据类型:	thesis
DOI:	10.6814/NCCU201900202
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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