政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124790

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/124790

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 51081883 線上人數 : 929

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜尋範圍

查詢小技巧：

您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果

若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料

進階搜尋

主頁 ‧ 登入 ‧ 上傳 ‧ 說明 ‧ 關於政大典藏 ‧ 管理

到手機版

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/124790

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/124790

題名:	智能語音音箱對音響市場的衝擊 The impact of smart speaker to the audio industry
作者:	陳偉恩 Chen, Wayne Long
貢獻者:	吳文傑 Wu, Jack 陳偉恩 Wayne Long Chen
關鍵詞:	智能音箱語音助理谷歌亞馬遜 Smart speaker Voice assistant Google Amazon GVA Alexa
日期:	2019
上傳時間:	2019-08-07 16:20:58 (UTC+8)
摘要:	The smart speaker technology was introduced to the market in recent years. The technology has changed not only the behavior of consumers but also impacted the entire electronic world. This thesis will specifically discuss about how smart speaker impacts the audio industry. From the introduction of the current audio industry to the rise of voice assistant technology, a thorough history background is covered in order to give a holistic view of the industry. This thesis will also introduce the players including technology providers, audio brands, and system manufacturers. The relationship between these players, problems they face, and the strategy they take to grow their businesses with each other will be the main analysis of this thesis. As the evolution of the smart voice technology continues, smart speakers become the trend of the future. From the market side, the thesis covers the current and future demand on the smart speakers. How to fulfill such demand from supplier’s side and what can each player continues to bring to the table are also discussed. At the end, strategic recommendations are provided to all players in the smart speaker supply chain. The goal is to adapt this abrupt change and able to continue the growth with this technology evolution.
參考文獻:	Websites https://www.igadgetsworld.com/smart-speakers-history-future/ “Smart Speakers History & Future - The Rise Of Voice Assistants! \| IGW.” IGadgetsworld, 20 May 2019, www.igadgetsworld.com/smart-speakers-history-future/. https://internetofthingsagenda.techtarget.com/definition/smart-home-or-building “What Is Smart Home or Building (Home Automation or Domotics)? - Definition from WhatIs.com.” IoT Agenda, internetofthingsagenda.techtarget.com/definition/smart-home-or-building. https://voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/ Kinsella, Bret. “Smart Speakers to Reach 100 Million Installed Base Worldwide in 2018, Google to Catch Amazon by 2022.” Voicebot, 10 July 2018, voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/. https://www.businessinsider.com/apple-homepod-coming-to-canada-and-europe-2018-5 Newman, Peter. “Apple Is Bringing Its HomePod to New Markets.” Business Insider, Business Insider, 31 May 2018, www.businessinsider.com/apple-homepod-coming-to-canada-and-europe-2018-5. https://www.idownloadblog.com/2017/01/12/airpods-captured-1-out-of-each-4-dollars-from-wireless-headphones-sold-online/ Zibreg, Christian. “AirPods Earned 1 out of Each 4 Dollars from Wireless Headphones Sold Online in December.” IDownloadBlog.com, 13 Oct. 2017, www.idownloadblog.com/2017/01/12/airpods-captured-1-out-of-each-4-dollars-from-wireless-headphones-sold-online/. https://www.klipsch.com/products/the-three-google-assistant “THE THREE with Google Assistant.” Klipsch, www.klipsch.com/products/the-three-google-assistant. https://www.emarketer.com/content/amazon-echo-share-will-drop-below-two-thirds-in-2019 Editors, eMarketer. “Amazon Echo Share Will Drop Below Two-Thirds in 2019.” EMarketer, EMarketer, 20 Dec. 2018, www.emarketer.com/content/amazon-echo-share-will-drop-below-two-thirds-in-2019. https://www.mobilemarketer.com/news/study-amazon-echo-owners-are-big-spenders/514050/ Williams, Robert. “Study: Amazon Echo Owners Are Big Spenders.” Mobile Marketer, 4 Jan. 2018, www.mobilemarketer.com/news/study-amazon-echo-owners-are-big-spenders/514050/. https://www.telegraph.co.uk/technology/2018/08/14/hackers-find-security-flaw-amazon-echo-speakers-could-let-anyone/ Archer, Joseph. “Security Flaw in Amazon Echo Speakers May Have Allowed Hackers to Spy on Users.” The Telegraph, Telegraph Media Group, 14 Aug. 2018, www.telegraph.co.uk/technology/2018/08/14/hackers-find-security-flaw-amazon-echo-speakers-could-let-anyone/. https://voicebot.ai/2018/05/23/google-home-beats-amazon-echo-in-q1-2018-smart-speaker-shipments-according-to-new-study/ Kinsella, Bret. “Google Home Beats Amazon Echo in Q1 2018 Smart Speaker Shipments According to New Study.” Voicebot, 4 June 2018, voicebot.ai/2018/05/23/google-home-beats-amazon-echo-in-q1-2018-smart-speaker-shipments-according-to-new-study/. https://voicebot.ai/2018/03/21/data-breakdown-consumers-use-smart-speakers-today/ Kinsella, Bret. “Data Breakdown, How Consumers Use Smart Speakers Today.” Voicebot, 21 Mar. 2018, voicebot.ai/2018/03/21/data-breakdown-consumers-use-smart-speakers-today/. https://anacanhoto.com/2018/08/28/smart-speakers-consumer-behaviour-industry-structure-and-implications-for-marketing/ Anacanhoto. “Smart Speakers – Consumer Behaviour, Industry Structure, and Implications for Marketing.” Ana Canhoto, 27 Aug. 2018, anacanhoto.com/2018/08/28/smart-speakers-consumer-behaviour-industry-structure-and-implications-for-marketing/. https://voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/ Kinsella, Bret. “Smart Speakers to Reach 100 Million Installed Base Worldwide in 2018, Google to Catch Amazon by 2022.” Voicebot, 10 July 2018, voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/. https://www.businessinsider.com/google-apple-gaining-on-amazon-in-smart-home-market-2018-5 Hollander, Rayna. “Amazon Is Losing Its Grip on the Global Smart Speaker Market.” Business Insider, Business Insider, 21 May 2018, www.businessinsider.com/google-apple-gaining-on-amazon-in-smart-home-market-2018-5. https://bdtechtalks.com/2018/06/05/google-home-amazon-echo-privacy-security-risks/ “Beware the Privacy and Security Risks of Smart Speakers.” TechTalks, 5 June 2018, bdtechtalks.com/2018/06/05/google-home-amazon-echo-privacy-security-risks/. Other References “Canalys estimates and forecasts”, Smart Speaker Analysis, May 2018 “Smart Speaker Consumer Adoption Report”, Voicebot.ai, January 2018 “Voice Shopping U.S. Consumer Adoption and Attitudes 2018 Report”, Voicebot.ai, June 2018 “U.S. Consumer Technology Sales & Forecasts 2013~2018”, Consumer Technology Association, January 2018
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933033
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0105933033
資料類型:	thesis
DOI:	10.6814/NCCU201900204
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

文件中的檔案:

沒有與此文件相關的檔案.

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回饋