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Title:	智能語音音箱對音響市場的衝擊 The impact of smart speaker to the audio industry
Authors:	陳偉恩 Chen, Wayne Long
Contributors:	吳文傑 Wu, Jack 陳偉恩 Wayne Long Chen
Keywords:	智能音箱語音助理谷歌亞馬遜 Smart speaker Voice assistant Google Amazon GVA Alexa
Date:	2019
Issue Date:	2019-08-07 16:20:58 (UTC+8)
Abstract:	The smart speaker technology was introduced to the market in recent years. The technology has changed not only the behavior of consumers but also impacted the entire electronic world. This thesis will specifically discuss about how smart speaker impacts the audio industry. From the introduction of the current audio industry to the rise of voice assistant technology, a thorough history background is covered in order to give a holistic view of the industry. This thesis will also introduce the players including technology providers, audio brands, and system manufacturers. The relationship between these players, problems they face, and the strategy they take to grow their businesses with each other will be the main analysis of this thesis. As the evolution of the smart voice technology continues, smart speakers become the trend of the future. From the market side, the thesis covers the current and future demand on the smart speakers. How to fulfill such demand from supplier’s side and what can each player continues to bring to the table are also discussed. At the end, strategic recommendations are provided to all players in the smart speaker supply chain. The goal is to adapt this abrupt change and able to continue the growth with this technology evolution.
Reference:	Websites https://www.igadgetsworld.com/smart-speakers-history-future/ “Smart Speakers History & Future - The Rise Of Voice Assistants! \| IGW.” IGadgetsworld, 20 May 2019, www.igadgetsworld.com/smart-speakers-history-future/. https://internetofthingsagenda.techtarget.com/definition/smart-home-or-building “What Is Smart Home or Building (Home Automation or Domotics)? - Definition from WhatIs.com.” IoT Agenda, internetofthingsagenda.techtarget.com/definition/smart-home-or-building. https://voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/ Kinsella, Bret. “Smart Speakers to Reach 100 Million Installed Base Worldwide in 2018, Google to Catch Amazon by 2022.” Voicebot, 10 July 2018, voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/. https://www.businessinsider.com/apple-homepod-coming-to-canada-and-europe-2018-5 Newman, Peter. “Apple Is Bringing Its HomePod to New Markets.” Business Insider, Business Insider, 31 May 2018, www.businessinsider.com/apple-homepod-coming-to-canada-and-europe-2018-5. https://www.idownloadblog.com/2017/01/12/airpods-captured-1-out-of-each-4-dollars-from-wireless-headphones-sold-online/ Zibreg, Christian. “AirPods Earned 1 out of Each 4 Dollars from Wireless Headphones Sold Online in December.” IDownloadBlog.com, 13 Oct. 2017, www.idownloadblog.com/2017/01/12/airpods-captured-1-out-of-each-4-dollars-from-wireless-headphones-sold-online/. https://www.klipsch.com/products/the-three-google-assistant “THE THREE with Google Assistant.” Klipsch, www.klipsch.com/products/the-three-google-assistant. https://www.emarketer.com/content/amazon-echo-share-will-drop-below-two-thirds-in-2019 Editors, eMarketer. “Amazon Echo Share Will Drop Below Two-Thirds in 2019.” EMarketer, EMarketer, 20 Dec. 2018, www.emarketer.com/content/amazon-echo-share-will-drop-below-two-thirds-in-2019. https://www.mobilemarketer.com/news/study-amazon-echo-owners-are-big-spenders/514050/ Williams, Robert. “Study: Amazon Echo Owners Are Big Spenders.” Mobile Marketer, 4 Jan. 2018, www.mobilemarketer.com/news/study-amazon-echo-owners-are-big-spenders/514050/. https://www.telegraph.co.uk/technology/2018/08/14/hackers-find-security-flaw-amazon-echo-speakers-could-let-anyone/ Archer, Joseph. “Security Flaw in Amazon Echo Speakers May Have Allowed Hackers to Spy on Users.” The Telegraph, Telegraph Media Group, 14 Aug. 2018, www.telegraph.co.uk/technology/2018/08/14/hackers-find-security-flaw-amazon-echo-speakers-could-let-anyone/. https://voicebot.ai/2018/05/23/google-home-beats-amazon-echo-in-q1-2018-smart-speaker-shipments-according-to-new-study/ Kinsella, Bret. “Google Home Beats Amazon Echo in Q1 2018 Smart Speaker Shipments According to New Study.” Voicebot, 4 June 2018, voicebot.ai/2018/05/23/google-home-beats-amazon-echo-in-q1-2018-smart-speaker-shipments-according-to-new-study/. https://voicebot.ai/2018/03/21/data-breakdown-consumers-use-smart-speakers-today/ Kinsella, Bret. “Data Breakdown, How Consumers Use Smart Speakers Today.” Voicebot, 21 Mar. 2018, voicebot.ai/2018/03/21/data-breakdown-consumers-use-smart-speakers-today/. https://anacanhoto.com/2018/08/28/smart-speakers-consumer-behaviour-industry-structure-and-implications-for-marketing/ Anacanhoto. “Smart Speakers – Consumer Behaviour, Industry Structure, and Implications for Marketing.” Ana Canhoto, 27 Aug. 2018, anacanhoto.com/2018/08/28/smart-speakers-consumer-behaviour-industry-structure-and-implications-for-marketing/. https://voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/ Kinsella, Bret. “Smart Speakers to Reach 100 Million Installed Base Worldwide in 2018, Google to Catch Amazon by 2022.” Voicebot, 10 July 2018, voicebot.ai/2018/07/10/smart-speakers-to-reach-100-million-installed-base-worldwide-in-2018-google-to-catch-amazon-by-2022/. https://www.businessinsider.com/google-apple-gaining-on-amazon-in-smart-home-market-2018-5 Hollander, Rayna. “Amazon Is Losing Its Grip on the Global Smart Speaker Market.” Business Insider, Business Insider, 21 May 2018, www.businessinsider.com/google-apple-gaining-on-amazon-in-smart-home-market-2018-5. https://bdtechtalks.com/2018/06/05/google-home-amazon-echo-privacy-security-risks/ “Beware the Privacy and Security Risks of Smart Speakers.” TechTalks, 5 June 2018, bdtechtalks.com/2018/06/05/google-home-amazon-echo-privacy-security-risks/. Other References “Canalys estimates and forecasts”, Smart Speaker Analysis, May 2018 “Smart Speaker Consumer Adoption Report”, Voicebot.ai, January 2018 “Voice Shopping U.S. Consumer Adoption and Attitudes 2018 Report”, Voicebot.ai, June 2018 “U.S. Consumer Technology Sales & Forecasts 2013~2018”, Consumer Technology Association, January 2018
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933033
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0105933033
Data Type:	thesis
DOI:	10.6814/NCCU201900204
Appears in Collections:	[International MBA] Theses

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