政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/123226

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/123226

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文筆數/總筆數 : 113325/144300 (79%)
造訪人次 : 51167588 線上人數 : 934

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

搜尋範圍

查詢小技巧：

您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果

若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料

進階搜尋

主頁 ‧ 登入 ‧ 上傳 ‧ 說明 ‧ 關於政大典藏 ‧ 管理

到手機版

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/123226

請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/123226

題名:	俄國經銷商進口台灣機械工具之商業策略 A Russian industrial distributor’s business strategy for Taiwanese machine tools
作者:	葉戈爾 Panchenko, Egor
貢獻者:	張永明 Chang, David 葉戈爾 Egor Panchenko
關鍵詞:	國際事業商業策略直接出口工業分布機械工具 International business Business strategy Direct exporter Industrial distribution Machine tools
日期:	2019
上傳時間:	2019-05-02 14:42:58 (UTC+8)
摘要:	This thesis is devoted to a Russian industrial distributor’s existing business strategy adjustment regarding a Taiwanese machine tool manufacturer. For this aim, company internal, external and SWOT analyses are performed; market segmentation is categorized into Chinese, Taiwanese, South Korean and Japanese/German machine tools; and formation of a new segment of Russian-made machine tools is detected. Major goals for current business strategy improvement are set. To reach a new customer type - state-owned corporations – the distributor’s organizational structure is adjusted, and advanced Taiwanese machine tools are addressed to this customer segment. To expand sales in the privately-owned customer segment, cooperation has begun with Chinese factories of a Taiwanese machine tool manufacturer. To enter the new Russian-made machine tools segment, assembly licensing strategy was implemented, and manufacturing licensing strategy was evaluated. Together these steps have already significantly improved current business, and further business development is forecasted.
參考文獻:	1. Hill, Charles and Jones, Gareth and Schilling, Melissa. Strategic Management: Theory, 11e. Stamford: Cengage Learning, 2014. 2. Daniels, John and Radebaugh, Lee and Sullivan, Daniel. International Business Environments and Operations, 15e. Harlow: Pearson, 2015. 3. Kotler, Philip. Marketing Management, 15e. Harlow: Pearson, 2016. 4. Mudambia, Susan and Aggarwalb, Raj. ”Industrial distributors: Can they survive in the new economy?” Industrial Marketing Management. 32 (2003): 317– 325. 5. Gardner Business Media, Inc. 2016 World Machine Tool Survey. Cincinnati: Gardner Research, 2016. 6. Russian Ministry of Industry and Trade. Machine tools Industry Development Strategy till 2030 year. Moscow, 2017.
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933045
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0104933045
資料類型:	thesis
DOI:	10.6814/THE.NCCU.IMBA.008.2019.F08
顯示於類別:	[國際經營管理英語碩士學程IMBA] 學位論文

文件中的檔案:

沒有與此文件相關的檔案.

在政大典藏中所有的資料項目都受到原著作權保護.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - 回饋