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Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/123226

Title:	俄國經銷商進口台灣機械工具之商業策略 A Russian industrial distributor’s business strategy for Taiwanese machine tools
Authors:	葉戈爾 Panchenko, Egor
Contributors:	張永明 Chang, David 葉戈爾 Egor Panchenko
Keywords:	國際事業商業策略直接出口工業分布機械工具 International business Business strategy Direct exporter Industrial distribution Machine tools
Date:	2019
Issue Date:	2019-05-02 14:42:58 (UTC+8)
Abstract:	This thesis is devoted to a Russian industrial distributor’s existing business strategy adjustment regarding a Taiwanese machine tool manufacturer. For this aim, company internal, external and SWOT analyses are performed; market segmentation is categorized into Chinese, Taiwanese, South Korean and Japanese/German machine tools; and formation of a new segment of Russian-made machine tools is detected. Major goals for current business strategy improvement are set. To reach a new customer type - state-owned corporations – the distributor’s organizational structure is adjusted, and advanced Taiwanese machine tools are addressed to this customer segment. To expand sales in the privately-owned customer segment, cooperation has begun with Chinese factories of a Taiwanese machine tool manufacturer. To enter the new Russian-made machine tools segment, assembly licensing strategy was implemented, and manufacturing licensing strategy was evaluated. Together these steps have already significantly improved current business, and further business development is forecasted.
Reference:	1. Hill, Charles and Jones, Gareth and Schilling, Melissa. Strategic Management: Theory, 11e. Stamford: Cengage Learning, 2014. 2. Daniels, John and Radebaugh, Lee and Sullivan, Daniel. International Business Environments and Operations, 15e. Harlow: Pearson, 2015. 3. Kotler, Philip. Marketing Management, 15e. Harlow: Pearson, 2016. 4. Mudambia, Susan and Aggarwalb, Raj. ”Industrial distributors: Can they survive in the new economy?” Industrial Marketing Management. 32 (2003): 317– 325. 5. Gardner Business Media, Inc. 2016 World Machine Tool Survey. Cincinnati: Gardner Research, 2016. 6. Russian Ministry of Industry and Trade. Machine tools Industry Development Strategy till 2030 year. Moscow, 2017.
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 104933045
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0104933045
Data Type:	thesis
DOI:	10.6814/THE.NCCU.IMBA.008.2019.F08
Appears in Collections:	[International MBA] Theses

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