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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122387


    Title: 日韓化妝品公司的成功經驗帶給台灣公司的啟示
    How to make a successful cosmetics company in Taiwan Lesson from Japan and Korea companies
    Authors: 咸泳哲
    Ham, Youngchul
    Contributors: 吳文傑
    Wu, Jack
    咸泳哲
    Ham, Youngchul
    Keywords: 化妝品
    資生堂
    愛茉莉太平洋集團
    台灣化妝產業
    亞洲化妝產業
    Cosmetics
    Shiseido
    Amore Pacific
    Taiwan Cosmetics
    Asian cosmetics
    Date: 2018
    Issue Date: 2019-03-04 20:12:54 (UTC+8)
    Abstract: 
    There are many cosmetics companies leading the market in the world from Asia. For Japanese companies based on high technology, they became steady-seller in the market. For Korean companies with fast-paced market trend changes, they succeeded to attract many people in the market. But they have common strength that they are good at marketing. There are many excellent Taiwanese cosmetic companies but it is hard to hear of their name. Because their marketing is not good enough to attract people to use their products. This thesis analyzes current cosmetics market leaders from Japan and Korea. And introduce proper marketing ways by researching for Taiwanese cosmetic companies.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    106933037
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106933037
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.IMBA.007.2019.F08
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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