政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/122387

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/122387

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/122387

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/122387

Title:	日韓化妝品公司的成功經驗帶給台灣公司的啟示 How to make a successful cosmetics company in Taiwan Lesson from Japan and Korea companies
Authors:	咸泳哲 Ham, Youngchul
Contributors:	吳文傑 Wu, Jack 咸泳哲 Ham, Youngchul
Keywords:	化妝品資生堂愛茉莉太平洋集團台灣化妝產業亞洲化妝產業 Cosmetics Shiseido Amore Pacific Taiwan Cosmetics Asian cosmetics
Date:	2018
Issue Date:	2019-03-04 20:12:54 (UTC+8)
Abstract:	無 There are many cosmetics companies leading the market in the world from Asia. For Japanese companies based on high technology, they became steady-seller in the market. For Korean companies with fast-paced market trend changes, they succeeded to attract many people in the market. But they have common strength that they are good at marketing. There are many excellent Taiwanese cosmetic companies but it is hard to hear of their name. Because their marketing is not good enough to attract people to use their products. This thesis analyzes current cosmetics market leaders from Japan and Korea. And introduce proper marketing ways by researching for Taiwanese cosmetic companies.
Reference:	Aaker, D., 1991. Brand equity. La gestione del valore della marca. Hansen, T. and Møller Jensen, J., 2009. Shopping orientation and online clothing purchases: the role of gender and purchase situation. European Journal of Marketing, 43(9/10), pp.1154-1170. Park, C. and Lee, T.M., 2009. Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business research, 62(1), pp.61-67. 최소진, 2017. 화장품소비자의 쇼핑성향과 정보탐색유형의 채널선택에 관한 연구 Eun Ha Yeon, Kwon Kyung Mi, 2018, various images of women as represented in cosmetics advertisements in South Korea, Korean Jounal of advertising. Wang Wei, 2016, A Study on the PR Strategies on the Chinese Market and the Perception of Company Images and Brand Images of Cosmetic Companies: focusing on the Brands of Amore Pacific Company and L`Oreal Company, Konkuk University, Korea Jiao Chao, 2015, A study on Marketing Strategy of Korean Cosmetic Firms in Chinese Market : Focused on Amore Pacific Corporation, Mokpo University, Korea 조휴경, 2010, 한국기업의 성공적인 해외진출 사례: 아모레 퍼시픽의 사례, 서울대학교, 川島蓉子、2007年、資生堂ブランド、アスペクト Matsumura, Naohiro, Hikaru Yamamoto, and Daisuke Tomozawa. 2008."Finding Influencers and Consumer Insights in the Blogosphere." ICWSM. 夏天. 2006"化粧品のマーケティング." 神奈川大学上原義子.2009, "「付加価値の新たな視点に関する予備的研究」." 日本経営診断学会全国大会予稿集 2009.0 (2009): 120-123. 妹尾俊之.2009 "< 論文> ブランドデザインの新展開--サントリー・伊右衛門と資生堂・TSUBAKI の事例から." 商経学叢 55.3 17-38. Jones, Geoffrey, Akiko Kanno, and Masako Egawa. 2004, "Making China beautiful: Shiseido and the China market." Harvard business school case : 9-805. 伊東裕貴. 2010, "「ヒット商品」から見た社会とコミュニケーション." コミュニケーション文化 4: 24-33. 跡見学園女子大学石塚隆男. 2010, "新たな価値をプロデュースする力に関する考察." 亜細亜大学山本学. 2010, 進化する資生堂: 中国市場とメガブランド戦略. 翔泳社
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 106933037
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0106933037
Data Type:	thesis
DOI:	10.6814/THE.NCCU.IMBA.007.2019.F08
Appears in Collections:	[International MBA] Theses

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