政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/120877
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113318/144297 (79%)
造訪人次 : 50960498      線上人數 : 926
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/120877


    題名: 半導體矽晶圓供應商之競爭策略與優勢–以S公司為例
    作者: 張智勛
    Chang, Chih-Hsun
    貢獻者: 陳建維
    張智勛
    Chang, Chih-Hsun
    關鍵詞: 半導體矽晶圓業
    併購
    大中華區域的競爭
    行銷策略
    Semiconductor silicon industry
    Mergers and acquisitions
    Competition in Greater China
    Marketing strategy
    日期: 2018
    上傳時間: 2018-11-09 15:45:36 (UTC+8)
    摘要: 半導體矽晶圓產業是規模偏中大型的公司為主，其新產品研發技術大都具備有國際專利和較高研發投資比重的特性。其實歐美的內需市場較小，導致半導體矽晶圓企業必需積極去擴展海外的市場，尤其是亞太的區域。
    半導體產業從開始發展，歷經了萌芽期、技術引進期、技術自立與擴散期至今，已成功地發展成為產業結構完整，且是垂直專業分工體系。半導體矽晶圓企業擁有核心技術，同時具備全球化的採購與銷售，並且享有規模經濟帶來的成本優勢。目前全球半導體產業的主要發展特徵是大型化與專業化，而自上世紀末開始，半導體企業掀起大規模的併購風潮。
    目前半導體矽晶圓企業對外開拓國際市場面臨兩項重大環境變因：大中華區域的半導體產業快速變化與矽晶圓市場的競爭環境。本研究在綜合探討S公司如何建立其行銷業務競爭優勢，並透過剖析S公司的成長與發展軌跡，探究是如何建立行銷策略優勢，以尋求長期營運發展的機會，期望能提供其它相似的半導體矽晶圓業者在開拓市場行銷策略的參考。
    The semiconductor silicon industry mainly comprises middle- or large-sized companies characterized by new product development through technology with international patents. The industry is also noted for higher R & D investment ratio. Diminishing domestic demands in both European and American markets trigger semiconductor silicon companies to aggressively expand their overseas markets, especially in the Asia-Pacific region.
    The evolution of the semiconductor silicon industry has gone through four phases: the infancy, technology introduction, technological independence and expansion. This industry has successfully turned itself developed into a complete industrial structure and vertical specialization system. Semiconductor silicon companies possess core technology, execute global procurement and sales, and enjoy the cost advantages derived from the economies of scale. Existing companies in the industry are all large-scale and specialized, and they have engaged in a large-scale merger and acquisition trend since the end of last century.
    Currently, semiconductor silicon companies face two salient environmental factors when exploring international market: the rapid changes of the semiconductor industry and the competitive environment of the silicon market in Greater China. This study is a comprehensive analysis of how Company S should establish its competitive advantage. It explores its growth and development trajectory and the way it seeks long-term business development opportunities and establishes strategic advantages through marketing activities. Hopefully, the findings of the research can provide other companies with benchmark for developing competitive and marketing strategies.
    參考文獻: 中文文獻
    1. 麥可·波特Michael E. Porter（1998），競爭策略（Competitive Strategy）（周旭華譯），台北：天下文化出版。
    2. 麥可·波特Michael E. Porter（2009），競爭論（On Competition）（李明軒、高登第譯），台北：天下文化出版。
    3. 梭羅Lester C. Thurow（1992），世紀之爭（Head to Head）（賴淑馨譯），台北：天下文化出版。
    4. 梭羅Lester C. Thurow（1998），資本主義的未來（The Future of Capitalism）（李華夏譯），台北：立緒出版。
    5. 司徒達賢（1995），「策略管理」，台北，遠流出版社。
    6. 司徒達賢（2001），「策略管理新論-觀念架構與分析方法」。台北，智勝文化事業有限公司。
    7. 司徒達賢（2003），「策略管理案例解析-觀念與實例」。台北，智勝文化事業有限公司。
    8. 吳思華（1996），「策略九說：策略思考本質」，台北，麥田出版社。
    9. 吳思華（1998），產業政策與企業策略-台灣地區產業發展，台北中國經濟企業研究所叢書。
    10. 吳思華（1998年4月），產業政策與企業策略－台灣地區產業發展歷程，台北：台灣經濟研究院。
    11. 吳榮義（2003），「台灣產業科技創新之國際競爭力」，2003產業科技創新：關鍵年代的科技政策與挑戰，A1~3頁，台北。
    12. 沈建法（2005），「競爭力排名科技是關鍵」，明報專訊，A1~3頁。

    英文文獻
    1. Bain, J. S., 1951. Relation of Profit Rate to Industry Concentration: American Manufacturing, 1936– 1940, The Quarterly Journal of Economics, 65(3), 293-324.
    2. Bain, J. S., 1956. Barriers to New Competition. Harvard University Press, Cambridge, MA.
    3. Barney, J., 1991. Firm Resources and Sustained Competitive Advantage, Journal of Management, 17(1), 99-120.
    4. Bourgeois, L. J., 1981. On the measurement of organizational slack. Academy of Management review, 6(1), 29-39.
    5. Caves, R. E., 1972. American Industry: Structure, Conduct, Performance (3rd ed.), Englewood Cliffs, N.J.: Prentice-Hall.
    6. Caves, R. E. and Porter, M. E., 1977. From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition, The Quarterly Journal of Economics, 91(2), 241-261.
    7. Chatterjee, S. and Wernerfelt, B., 1988. Related or Unrelated Diversification: A Resource Based Approach, Paper presented at the Academy of Management Proceedings.
    8. Chiang L.T., 1993. From Industry Targeting to Technology Targeting: A Policy Paradigm Shift in the 1980s, Technology in Society, 15:341-357.
    9. Cool, K. and Schendel, D., 1988. Performance Differences among Strategic Group Members, Strategic Management Journal, 9(3), 207-223.
    10. Day, G. S., 1984. Strategic Market Planning: The Pursuit of Competitive Advantage, West Group.
    11. Desarbo, W. S., and Grewal, R., 2008. Hybrid Strategic Groups, Strategic Management Journal, 29(3), 293-317.
    12. Fiegenbaum, A. and Thomas, H., 1990. Strategic Groups and Performance: The US Insurance Industry, 1970–84, Strategic Management Journal, 11(3), 197-215.
    13. Galbraith, C. and Schendel, D., 1983. An Empirical Analysis of Strategy Types, Strategic Management Journal, 4(2), 153-173.
    14. Greve, H. R., 2003. A Behavioral Theory of R&D Expenditures and Innovations: Evidence from Shipbuilding, Academy of Management Journal, 46(6), 685-702.
    15. Hatten, K. J. and Hatten, M. L., 1987. Strategic Groups, Asymmetrical Mobility Barriers and Contestability, Strategic Management Journal, 8(4), 329-342.
    16. Hatten, K. J. and Schendel, D. E., 1977. Heterogeneity within an Industry: Firm Conduct in the U.S. Brewing Industry, 1952-71, The Journal of Industrial Economics, 26(2), 97-113.
    17. Hofer, Charles W., and Dan Schendel., 1978. Strategy Formulation: Analytical Concepts, West Publishing, St Paul, MN.
    18. Hoskisson, R. E. and Hitt, M. A., 1990. Antecedents and Performance Outcomes of Diversification: A Review and Critique of Theoretical Perspectives, Journal of Management, 16(2), 461-509.
    19. Hussinger, K. 2010. On the importance of technological relatedness: SMEs versus large acquisition targets. Technovation, 30 (1): 57-64.
    20. Komiya, Ryutaro, Masahiro Okuno, and Kotaro Suzumura., 1988. Industrial Policy of Japan, Academic Press, Inc., San Diego, California, 183-204.
    21. Kotler, P., 1976. Marketing Management: Analysis, Planning and Control (3 ed.): New York: Prentice-Hall.
    22. Kraatz, M. S. and Zajac, E. J., 2001. How Organizational Resources Affect Strategic Change and Performance in Turbulent Environments: Theory and Evidence, Organization Science, 12, 632-657.
    23. Lahti, A., 1983. Strategy and Performance of a Firm: An Empirical Investigation in the Knitwear Industry in Finland in 1969-1981, Helsinki: Helsinki School of Economics.
    24. Leask, G. and Parnell, J. A., 2005. Integrating Strategic Groups and the Resource Based Perspective: Understanding the Competitive Process, European Management Journal, 23(4), 458-470.
    25. Miller, D., 1986. Configurations of Strategy and Structure: Towards a Synthesis, Strategic Management Journal, 7(3), 233-249.
    26. Narula, R., 1993. Technology, International Business and Porter’s Diamond: Synthesizing a Dynamic Competitive Development Model,” Management International Review, 33, 85-107.
    27. Okimoto, D.I., 1998. Between MITI and the market: Japanese Industrial policy For High Technology. Stanford University Press.
    28. Olusoga, S. A., Mokwa, M. P. and Noble, C. H., 1995. Strategic Groups, Mobility Barriers, and Competitive Advantage: An Empirical Investigation, Journal of Business Research, 33(2), 153-164.
    29. Penrose, E., 1959. The Theory of the Growth of the Firm, London: Basil Blacewell.
    30. Porter, M. E., 1979. The Structure within Industries and Companies` Performance, The Review of Economics and Statistics, 61(2), 214-227.
    31. Porter, M. E., 1979. How competitive forces shape strategy, Harvard Business Review, March/April 1979.
    32. Porter, M. E., 1980. Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: Free Press.
    33. Porter, M. E., 1981. The Contributions of Industrial Organization to Strategic Management, Academy of Management Review, 6(4), 609-620.
    34. Porter, M. E., 1985. Competitive Advantage: Creating and Sustaining Superior Performance, NY: Free Press.
    35. Porter, M. E., 1990. The Competitive Advantage of Nations, New York: Free Press.
    36. Preece, S. B. 1995. Incorporating international strategic alliances into overall firm strategy: A typology of six managerial objectives. The International Executive (1986- 1998), 37 (3): 261.
    37. Shimizu, K., Hitt, M. A., Vaidyanath, D., and Pisano, V. 2004. Theoretical foundations of cross-border mergers and acquisitions: A review of current research and recommendations for the future. Journal of International Management, 10 (3): 307-353.
    38. Spender, J.-C., 1989. Industry recipes: The Nature and Sources of Managerial Judgement, Basil Blackwell Oxford.
    39. Tan, J. and Peng, M. W., 2003. Organizational Slack and Firm Performance during Economic Transitions: Two Studies from an Emerging Economy, Strategic Management Journal, 24(13), 1249-1263.
    40. Tushman, Michael, and William L. Moore., 1982. Readings in the Management of Innovation, Boston, MA: Pitman.
    41. Voss, G. B., Sirdeshmukh, D. and Voss, Z. G., 2008. The Effects of Slack Resources and Environmental Threat on Product Exploration and Exploitation, Academy of Management Journal, 51(1), 147-164.
    42. Weihrich, Heinz., 1982. The TOWS Matrix – A Tool for Situational Analysis, Long Range Planning, London, Apr, Vol. 15, Issue 2, pp. 54-66.
    43. Wernerfelt, B., 1984. A Resource-based View of the Firm, Strategic Management Journal, 5(2), 171-180.
    44. Yin, X., and Shanley, M. 2008. Industry determinants of the “merger versus alliance” decision. Academy of Management Review, 33 (2): 473-491.
    網路文獻
    1. 波士頓諮詢公司網站（The Boston Consulting Group），https://www.bcg.com/
    2. 日本信越化學工業株式會社網站（Shin-Etsu Chemical Co Ltd），https://www.shinetsu.co.jp/
    3. 日本SUMCO株式會社網站（Sumco Corporation），http://www.sumcosi.com/
    4. 中美矽晶製品股份有限公司網站（Sino-American Silicon Products Inc.），http://www.saswafer.com
    5. 環球晶圓股份有限公司網站（GlobalWafers Co., Ltd.），http://www.sas-globalwafers.com
    6. 德商世創電子材料股份有限公司網站（Siltronic AG），http://www.siltronic.com
    7. SK Siltron Inc.網站（SK Siltron Co., Ltd.），http://www.sksiltron.com/
    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    97932020
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097932020
    資料類型: thesis
    DOI: 10.6814/THE.NCCU.EMBA.096.2018.F08
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    202001.pdf7268KbAdobe PDF219檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋