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    Title: 半導體矽晶圓供應商之競爭策略與優勢–以S公司為例
    Authors: 張智勛
    Chang, Chih-Hsun
    Contributors: 陳建維
    張智勛
    Chang, Chih-Hsun
    Keywords: 半導體矽晶圓業
    併購
    大中華區域的競爭
    行銷策略
    Semiconductor silicon industry
    Mergers and acquisitions
    Competition in Greater China
    Marketing strategy
    Date: 2018
    Issue Date: 2018-11-09 15:45:36 (UTC+8)
    Abstract: 半導體矽晶圓產業是規模偏中大型的公司為主，其新產品研發技術大都具備有國際專利和較高研發投資比重的特性。其實歐美的內需市場較小，導致半導體矽晶圓企業必需積極去擴展海外的市場，尤其是亞太的區域。
    半導體產業從開始發展，歷經了萌芽期、技術引進期、技術自立與擴散期至今，已成功地發展成為產業結構完整，且是垂直專業分工體系。半導體矽晶圓企業擁有核心技術，同時具備全球化的採購與銷售，並且享有規模經濟帶來的成本優勢。目前全球半導體產業的主要發展特徵是大型化與專業化，而自上世紀末開始，半導體企業掀起大規模的併購風潮。
    目前半導體矽晶圓企業對外開拓國際市場面臨兩項重大環境變因：大中華區域的半導體產業快速變化與矽晶圓市場的競爭環境。本研究在綜合探討S公司如何建立其行銷業務競爭優勢，並透過剖析S公司的成長與發展軌跡，探究是如何建立行銷策略優勢，以尋求長期營運發展的機會，期望能提供其它相似的半導體矽晶圓業者在開拓市場行銷策略的參考。
    The semiconductor silicon industry mainly comprises middle- or large-sized companies characterized by new product development through technology with international patents. The industry is also noted for higher R & D investment ratio. Diminishing domestic demands in both European and American markets trigger semiconductor silicon companies to aggressively expand their overseas markets, especially in the Asia-Pacific region.
    The evolution of the semiconductor silicon industry has gone through four phases: the infancy, technology introduction, technological independence and expansion. This industry has successfully turned itself developed into a complete industrial structure and vertical specialization system. Semiconductor silicon companies possess core technology, execute global procurement and sales, and enjoy the cost advantages derived from the economies of scale. Existing companies in the industry are all large-scale and specialized, and they have engaged in a large-scale merger and acquisition trend since the end of last century.
    Currently, semiconductor silicon companies face two salient environmental factors when exploring international market: the rapid changes of the semiconductor industry and the competitive environment of the silicon market in Greater China. This study is a comprehensive analysis of how Company S should establish its competitive advantage. It explores its growth and development trajectory and the way it seeks long-term business development opportunities and establishes strategic advantages through marketing activities. Hopefully, the findings of the research can provide other companies with benchmark for developing competitive and marketing strategies.
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    網路文獻
    1. 波士頓諮詢公司網站（The Boston Consulting Group），https://www.bcg.com/
    2. 日本信越化學工業株式會社網站（Shin-Etsu Chemical Co Ltd），https://www.shinetsu.co.jp/
    3. 日本SUMCO株式會社網站（Sumco Corporation），http://www.sumcosi.com/
    4. 中美矽晶製品股份有限公司網站（Sino-American Silicon Products Inc.），http://www.saswafer.com
    5. 環球晶圓股份有限公司網站（GlobalWafers Co., Ltd.），http://www.sas-globalwafers.com
    6. 德商世創電子材料股份有限公司網站（Siltronic AG），http://www.siltronic.com
    7. SK Siltron Inc.網站（SK Siltron Co., Ltd.），http://www.sksiltron.com/
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    97932020
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097932020
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.EMBA.096.2018.F08
    Appears in Collections:[Executive Master of Business Administration] Theses

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