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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/120151


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/120151


    題名: 自我槪念與品牌選擇之關係
    作者: 胡傳孝
    貢獻者: 吳靜吉
    胡傳孝
    日期: 1982
    上傳時間: 2018-09-27 13:36:58 (UTC+8)
    參考文獻: 參考書目
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    洪良浩、詹炳發 有效行銷管理——行銷規劃與控制。哈佛企管公司，民國六十三年。
    唐元瑛譯 社會心理學，幼獅文化公司，民國六十九年，62〜63頁。
    黃俊英、陳定國 企業研究應用技術大全。大世紀出版公司，民國六十八年。
    黃俊英 行銷研究——管理與技術增訂版。華泰書局，民國七十年。
    高熊飛編譯 行銷管理——分析規劃與控制。華泰書局，民國六十九年，195〜196頁。
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    Grubb, E. L., & Hupp, G. “Perception of Self, Generalizes Stereotypes and Brand Selection,” Journal of Marketing Research. Vol.5, 1968, 58-63.
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    Rogers, C. R. Client- Centered Therapy. Boston : Houghton Mifflin Company, 1965, 501.
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    Symonds, P. M., The Ego and the Self, N.Y. Appleton- Century-Crofts, 1951.
    Veblen, T. The theory of the Liesure Class, Mentor Books, New York, 1958, 42.
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    描述: 碩士
    國立政治大學
    企業管理研究所
    70
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002007565
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

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