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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/120151


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    题名: 自我槪念與品牌選擇之關係
    作者: 胡傳孝
    贡献者: 吳靜吉
    胡傳孝
    日期: 1982
    上传时间: 2018-09-27 13:36:58 (UTC+8)
    參考文獻: 參考書目
    中文部份
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    洪良浩、詹炳發 有效行銷管理——行銷規劃與控制。哈佛企管公司，民國六十三年。
    唐元瑛譯 社會心理學，幼獅文化公司，民國六十九年，62〜63頁。
    黃俊英、陳定國 企業研究應用技術大全。大世紀出版公司，民國六十八年。
    黃俊英 行銷研究——管理與技術增訂版。華泰書局，民國七十年。
    高熊飛編譯 行銷管理——分析規劃與控制。華泰書局，民國六十九年，195〜196頁。
    陳定國 現代行銷學——行銷管理之策略應用下册。華泰書局，民國六十九年。
    郭為藩 自我心理學。開山書局，民國六十八年。
    楊國樞、文崇一、吳聰賢、李亦園 社會及行為科學研究法下册。東華書局，民國六十八年
    鄭伯壎編譯 消費者心理學。大洋出版社，民國七十年。
    藍三印、羅文坤 廣告心理學。天馬出版社，民國六十八年。
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    Grubb, E. L., & Hupp, G. “Perception of Self, Generalizes Stereotypes and Brand Selection,” Journal of Marketing Research. Vol.5, 1968, 58-63.
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    描述: 碩士
    國立政治大學
    企業管理研究所
    70
    資料來源: http://thesis.lib.nccu.edu.tw/record/#B2002007565
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

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