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| Title: | 越南靈芝蘑菇的商業計畫
Business plan for ling zhi mushroom in Vietnam |
| Authors: | 戴宏泰
Hung, Ta Thai |
| Contributors: | 高端訓
Koh, Simon
戴宏泰
Hung, Ta Thai |
| Keywords: | 靈芝
赤芝
商業計畫
蘑菇
Ling Zhi
Ganoderma lucidum
Business plan
Mushroom |
| Date: | 2018 |
| Issue Date: | 2018-07-13 15:17:34 (UTC+8) |
| Abstract: | Over past five years, I have been talking to many people, observing, reading and going to real site about Ling Zhi mushroom. I was astounded by how just simply drinking Ling Zhi daily after some months could help to improve people’s health, not in term of physic, but also their spirit; even some of symptom of chronic diseases such as: back pain, high blood pressure, fatigue… gone. I also realized that not many people are drinking Ling Zhi although lot of them know its benefits. I wondered why and overtime I had the answer: no authentic and trustworthy brand yet in the market, so consumers are lost in the sea of un-branded or low profile brand; even consumer wants to buy, it is not easy to find a near-by store. Going further, I identify that the potential market size is really big, but current penetration is very low, leave a tremendous opportunity for the new venture in this market.
So I decided to create this venture, the business that satisfy customer’s needs for Ling Zhi mushroom. I would like to build a well-known, trustworthy and authentic brand with good quality, but at the same time offer the affordable price and accessibility for mass consumers. My purpose does not stop here, for higher aim, that Ling Zhi mushroom brings more impact to society by fostering a healthier community, reducing the cost of medical care, and at the same time, helping people in remote area having decent job that they can afford their spouse, children a better living environment and education. |
| Reference: | Yun Cao, Sheng-Hua Wu, Yu-Cheng Dai (2012). "Species clarification of the prize medicinal Ganoderma mushroom "Lingzhi"". Fungal Diversity. doi:10.1007/s13225-012-0178-5.
Reishi Essence LLC (2006). What is Ling Zhi. Retrieved from: https://www.lingzhiessence.com/what-is-Ling Zhi.
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Danh Hong Dinh, et al (2016). Dự Án Chương trình Nông thôn miền núi tại Krong Ana. With the permission from the author to translate and cite any information from the project report.
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Simon Koh (2012). WOW！多品牌成就王品. 遠流. |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933049 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0104933049 |
| Data Type: | thesis |
| DOI: | 10.6814/THE.NCCU.IMBA.024.2018.F08 |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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