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    题名: 越南靈芝蘑菇的商業計畫
    Business plan for ling zhi mushroom in Vietnam
    作者: 戴宏泰
    Hung, Ta Thai
    贡献者: 高端訓
    Koh, Simon
    戴宏泰
    Hung, Ta Thai
    关键词: 靈芝
    赤芝
    商業計畫
    蘑菇
    Ling Zhi
    Ganoderma lucidum
    Business plan
    Mushroom
    日期: 2018
    上传时间: 2018-07-13 15:17:34 (UTC+8)
    摘要: Over past five years, I have been talking to many people, observing, reading and going to real site about Ling Zhi mushroom. I was astounded by how just simply drinking Ling Zhi daily after some months could help to improve people’s health, not in term of physic, but also their spirit; even some of symptom of chronic diseases such as: back pain, high blood pressure, fatigue… gone. I also realized that not many people are drinking Ling Zhi although lot of them know its benefits. I wondered why and overtime I had the answer: no authentic and trustworthy brand yet in the market, so consumers are lost in the sea of un-branded or low profile brand; even consumer wants to buy, it is not easy to find a near-by store. Going further, I identify that the potential market size is really big, but current penetration is very low, leave a tremendous opportunity for the new venture in this market.
    So I decided to create this venture, the business that satisfy customer’s needs for Ling Zhi mushroom. I would like to build a well-known, trustworthy and authentic brand with good quality, but at the same time offer the affordable price and accessibility for mass consumers. My purpose does not stop here, for higher aim, that Ling Zhi mushroom brings more impact to society by fostering a healthier community, reducing the cost of medical care, and at the same time, helping people in remote area having decent job that they can afford their spouse, children a better living environment and education.
    參考文獻: Yun Cao, Sheng-Hua Wu, Yu-Cheng Dai (2012). "Species clarification of the prize medicinal Ganoderma mushroom "Lingzhi"". Fungal Diversity. doi:10.1007/s13225-012-0178-5.

    Reishi Essence LLC (2006). What is Ling Zhi. Retrieved from: https://www.lingzhiessence.com/what-is-Ling Zhi.

    Iris F. F. Benzie and Sissi Wachtel-Galor (2011). Herbal Medicine: Biomolecular and Clinical Aspects. 2nd edition. Boca Raton (FL): CRC Press/Taylor & Francis. Retrieved from: https://www.ncbi.nlm.nih.gov/books/NBK92757/.

    Nguoi Lao Dong (2017). Hoa mắt với thị trường nấm linh chi. Retrieved from: http://giadinh.net.vn/thi-truong/hoa-mat-voi-thi-truong-nam-linh-chi-20170901112724401.htm.

    Doanh Nhan Saigon (2018). Tầng lớp trung lưu: Nấc thang mới của nền kinh tế Việt Nam. Retrieved from: https://doanhnhansaigon.vn/goc-nha-quan-tri/tang-lop-trung-luu-nac-thang-moi-cua-nen-kinh-te-viet-nam-1085046.html.

    Amcham Vietnam (2016). Vietnam’s middle class set to double by 2020: BCG. Retrieved from: http://www.amchamvietnam.com/vietnams-middle-class-set-to-double-by-2020-bcg/.

    Ha Nam (2017). Đề xuất đưa nấm Linh chi vào danh mục sản phẩm quốc gia. Retrieved from http://kinhtevadubao.vn/chi-tiet/222-9126-de-xuat-dua-nam-linh-chi-vao-danh-muc-san-pham-quoc-gia.html.

    Linh Chi Nong Lam (2018). Danh sách đại lý. Retrieved from: http://linhchinonglam.com/tin-tuc/107/danh-sach-chuoi-cua-hang-medicare.html.

    General Statistic (2018). Statistical data from General Statistics Office of Vietnam. Retrieved from: http://www.gso.gov.vn.
    World Bank (2017). Employment in Agriculture. Retrieved from: https://data.worldbank.org/indicator/SL.AGR.EMPL.ZS.

    Porter, M. E. (1980). Competitive strategy: techniques for analyzing industries and competitors. New York: Free Press.

    Wright, P., Pringle, C. D. and Kroll, M. J. (1992). Strategic Management: text and cases. Boston: Allyn and Bacon.

    Malta Business School (2014). Hybrid Competitive Strategies. Retrieved from: http://mbs.edu.mt/hybrid-competitive-strategies/.

    VTV8 (2017). Linh chi đỏ trên gỗ quế. Retrieved from: http://vtv.vn/video/mien-trung-xanh-trong-nam-linh-chi-do-tren-gia-the-go-que-247060.htm.

    ANTV (2017). Quá trình phù phép nấm linh chi giả. Retrieved from: http://www.antv.gov.vn/tin-tuc/xa-hoi/qua-trinh-phu-phep-nam-linh-chi-gia-211329.html.

    Danh Hong Dinh, et al (2016). Dự Án Chương trình Nông thôn miền núi tại Krong Ana. With the permission from the author to translate and cite any information from the project report.

    Danh Hong Dinh, et al (2016). Báo cáo thử nghiệm đề tài sở KHCN tại Krong Ana. With the permission from the author to translate and cite any information from the project report.

    Simon Koh (2012). WOW！多品牌成就王品. 遠流.
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    104933049
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0104933049
    数据类型: thesis
    DOI: 10.6814/THE.NCCU.IMBA.024.2018.F08
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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