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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/117450
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| Title: | 私人旅遊安排
Dream life: private tour |
| Authors: | 徐志明
Chatutipsompol, Pathorn |
| Contributors: | 吳文傑
Wu, Jack
徐志明
Chatutipsompol, Pathorn |
| Keywords: | 私人
旅遊
Private
Tour |
| Date: | 2018 |
| Issue Date: | 2018-06-01 17:39:29 (UTC+8) |
| Abstract: | Everyone has dreams where they want to go and what they want to experience. We “Dream Life” a private tour company is willing to help our customers achieving their dreams, by offering the most luxury and unique experiences to create unforgettable memories.
Travel industry has been growing rapidly in almost everywhere in the world especially in Thailand, the growing rate is over 7% per year. Not only inbound marketing is booming but Thailand domestic and outbound market are also growing rapidly. Economic situation becomes more stable and Thai people has enough money to travel. There are also increasing number of tour companies opening in these few years which show a big opportunity for this tourism industry business. Dream Life will focus in providing customers with unique travel experiences and customize travel products that they can never get it from anywhere else.
Our main focus markets will be outbound market and inbound market for rich people who is willing to pay for unique, customized and luxury trips. At the beginning, we plan to start this business by open a home office and target the customers by using personal relationship and connection, as well as word of mouth. This business can be managed by one person during the first year. However, during the second year and third year, we are planning to hire a few employees to accommodate with the growth of the business. We want to provide the best service for our customers. Therefore, we do not plan to organize a big tour group. Our and maximum number of people per tour is 8 people.
The start-up cost for this business is approximately 700,000 THB. The main cost is infrastructure which include an office space, furniture and office supplies. An office can be organized in my house area with the cost under 300,000 THB. In addition, we will need to put in 200,000 THB security deposit for the traveling company license. During the first year, we aimed to have at least 6-7 outbound trips and 5-6 inbound trips with the sales of approximately 2,400,000 THB. With our forecast, our profit will be approximately 50% of the sales. According to this calculation, we plan to break-even in the first year and make at least 300,000 THB profit. For the following year, when the business is expanding, we will hire outside sales supports as well as inside sales supports to handle with all of the customer requests. We will also create different platforms for the customers to contact us through internet and social medias. We are not planning to look for partnerships at the beginning stage as we prefer to maintain a simple business model and have our business growing slowly. This business is planned to be operated by part-time management until the business is growing to the point that reach a yearly minimum income of 2,000,000 THB. |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933030 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0105933030 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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