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    Title: 創新雲端通路經營模式之研究—以W公司為例
    A Study on the Business Model of Innovative Cloud Channel - A Case Study of W Company
    Authors: 魏正棠
    Contributors: 鄭宇庭
    魏正棠
    Keywords: 雲端通路
    經營模式
    五力分析
    Date: 2017
    Issue Date: 2018-01-03 16:19:44 (UTC+8)
    Abstract: 近年來,隨著資訊技術與通訊設備的逐年演進與發達,促使網際網路的涵蓋率也逐漸普及於全國,甚至這樣的普及率已滲透到每戶家庭之中,導致民眾的生活型態有所改變,當生活型態改變的同時也改變了民眾的消費行為。在過去消費者的消費模式是以逛實體店鋪為主,而今在資(通)訊廣泛被使用的環境下,消費者的購物行為已經開始轉變為透過網路商店的銷售方式來進行購物。所以,企業在面臨科技與行為持續變化的時代下,唯有隨時隨地的掌握時代趨勢的脈動,進而演進企業的經營方向,才能在變化萬千的消費市場下存活。
    因此,本研究在考量個案公司在從事實體店鋪經營所面臨的衝擊之後,開始進行此一課題的探討,並且經由文獻分析法、歸納法及五力分析等方法的運用,據以探討個案公司在創新雲端通路之經營模式對個案公司營運成效的影響,依研究分析的結果提出下列幾點結論:
    一、 創新雲端通路經營模式可以開發不同消費族群的市場;
    二、 商品售後服務與物流服務是雲端通路經營的首重要務;
    三、 潛在競爭者會影響個案公司在創新雲端經營的推展;
    四、 替代通路的對個案公司的雲端通路推展易造成威脅。
    Reference: 一、 中文文獻
    1. 互動百科,2016,文獻分析法,網址:http://www.baike.com/wiki/%E6%96%87%E7%8C%AE%E5%88%86%E6%9E%90%E6%B3%95。
    2. 尹立豪,2015,保險商品電子商務投保商業模式之可行性研究,國立政治大學經營管理碩士學程碩士論文。
    3. 王至德,2010,電子商務交易平台提供者之民事法律責任,國立高雄大學法律學系研究所碩士論文。
    4. 朱海成,2004,電子商務-企業e化與電子商業,博碩文化股份有限公司。
    5. 余千智,2002,電子商務總論,台北市:智勝文化。
    6. 李昌雄,1998,商業自動化與電子商務,智勝文化。
    7. 李麗香,2017,創新外籍勞工之電子商務通路研究-以Line平台為例,國立政治大學商學院經營管理碩士學程碩士論文。
    8. 果芸,1998,電子商務帶來的機會與挑戰,資訊與電腦,頁22-25。
    9. 張潤彤,2014,電子商務概論,中國人民大學出版社。
    10. 智庫百科,2014,歸納法,網址:http://wiki.mbalib.com/zh-tw/%E5%BD%92%E7%BA%B3%E6%B3%95
    11. 黃世銘、洪育忠、傅新彬,2006,電子商務概論,臺北 :普林斯頓國際有限公司。
    12. 經濟部商業司,2007,2006中華民國電子商務年鑑, http://gcis.nat.gov.tw/ec/service/publish/publish_download.asp?PubID=79
    13. 榮泰生,2007,消費者行為,台北:五南。
    14. 劉文良,2012,電子商務與網路行銷,臺北 : 碁峰資訊。
    15. 劉文良,2013,電子商務,碁峰資訊股份有限公司,臺北市。
    16. 蔡名皇,2000,電子商務經營模式之研究,國立台北大學企業管理學系碩士論文。
    17. 盧希鵬,2005,電子商務:產業架構、經營模式與電子化策略,雙葉書廊出版。
    18. 盧金松,2012,真空濺鍍產業發展經營策略選擇之研究,國立政治大學經營管理碩士學程碩士論文。
    二、 英文文獻
    1. Afuah, A. and Tucci, 2003, Internet Business Models and Strategies:Text and Cases Timothy J. O`Leary –Mc Graw-Hill.
    2. Arthur, W. B.,1996, Increasing Returns and the new World of Business, Harvard Business Review, July-August, 100-109.
    3. Bandura, A., 1997, Self-Efficacy:The Exercise of Control, W. H. Freeman, New York.
    4. Bloch, M., Y. Pigneur and A. Segev, 1996, On The Road of Electronic Commerce-A Business Value Framework, Gaining Competitive Advantage and Some Research Issues, an extended version of a publication in the Proceedings of the 9th International EDI-IOS Conference, Bled, Slovenia. [URL=http://www.stern.nyu.edu/~mbloch/docs/roadtoec/ec.htm]
    5. Cameron, D., 1997, Electronic Commerce:the new business plat-form for the internet. Charleston: Computer Technology Research Corp.
    6. Cappel, J. J. and M. A. Myerscough, 1997, Using the World Wide Web to Gain a Competitive Advantage, Information Strategy (13:3), 6-14, 71.
    7. David, L. and N. Matthew, 1998, IBM’s David Liederbach focuses on making I-commerce work with back-end systems, InfoWorld Electric.
    8. Greenstein M., and M. Vasarhelyi., 2002, Electronic Commerce:Security, Risk Management, and Control(l second edition), McGraw-Hill Irwin, Boston. 1-3
    9. Hoffman, D. L. and T. P. Novak, 1997, a New Marketing Paradigm for Electronic Commerce, Information Society, (13:1) 43-55.
    10. Huemer, C., 1998, Managing Differ Interfaces in Electronic Commerce, Database and Expert Systems Applications, Proceedings Ninth International Workshop.
    11. Kalakota, R. and A. B. Whinston, 1997, Electronic Commerce- A Manager`s Guide, MA: Addison- Wesley.
    12. Kestenbaum, M. I. and R. L. Straight, 1996, Paperless Grants via the Internet, Public Administration Review, 56(1), 114-120.
    13. Kosiur, D., 1997, Understanding electronic commerce, Washington, DC: Microsoft Press.
    14. Laudon K C. and Traver C G., 2013, E-commerce: business, technology, society. Pearson Education/Prentice Hall.
    15. Laudon, K.C. and Traver C.G, 2002, E-commerce:Business, Technology, Society, Boston:Addison- Wesley.
    16. Michael Dertouzos/魯樂中譯,1997, What Will Be : How the New World of Information Will Change Our Lives /資訊新未來,時報文化出版企業股份有限公司。
    17. National Institute of Standards and Technology ,1999, Electronic Commerce Activities, From: http://www.itl.nist.gov/div897/staff/brady/ec/ec.html
    18. Palmer, J. W., 1997,Electronic Commerce in Retailing: Differences Across Retail Formats, Information Society (13) ,75-91
    19. Papazogou, M. and A. Tsalpatidou, 1999, Guest editorial: special issue on information systems support for electronic commerce, Information Systems, 24, 6, 425-427.
    20. Picot, A., C. Bortenlanger and H. Rohrl, 1997, The Organization of Electronic Markets: Contributions from the New Institutional Economics, The Information Society (13:1).
    21. Porter, E. M., 1980, Competitive Strategy. The Free Press/Macmillan: New York.
    22. Price Waterhouse Coopers co., Ltd., 1999, SME Electronic Commerce Study.03-04.
    23. Rayport, J. and B. J. Jaworski, 2001, Introduction to E-commerce, McGraw-Hill, Boston.
    24. Rhodes and Carter, 1998, The migration of electronic commerce (EC): from planning to assessing the impact of EC on supply chain.
    25. Segev, A., D. Wan and C. Beam,1995, Designing Electronic Catalogs for Business Value:Results of the Commerce Net Pilot, The Fisher Center for Information Technology & Management Haas School of Business University of California, Berkeley, 6-15.
    26. Strader, T. J. and M. J. Shaw, 1997, Characteristics of Electronic Markets, Decision Support Systems, (21:3), 185-198.
    27. Wigand, R., 1997, Electronic Commerce:Definition, Theory, and Context, The Information Society, Special Issue:Theory and Practice of Electronic Commerce, 13(1), 1-16.
    28. Zwass, V., 1996, Electronic Commerce:Structure and Issues, International Journal of Electronic Commerce, 1(1), 3-23
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932029
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104932029
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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