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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112632


    Title: 婚紗業者異業結盟策略之探討－以A公司為例
    The study of different-alliance strategy for the wedding industry－A case of A
    Authors: 蕭資穎
    Hsiao, Tzu-Ying
    Contributors: 季延平
    蕭資穎
    Hsiao, Tzu-Ying
    Keywords: 婚紗業
    異業結盟
    Date: 2017
    Issue Date: 2017-09-13 14:21:29 (UTC+8)
    Abstract: 一. 研究背景與動機
    有鑑於台灣婚紗攝影行業隨著時代的演進從單純的服務行業,現今在全球已成為技術和服務的軟實力,及品質都高評價的產業,尤其是近年來觀光遊客到台灣婚紗店拍攝和旅遊拍照的人次大量增加,研究的動機是眼見台灣的服務業可以延伸異業結盟能力至觀光產業,因此就歷史的演進和現在的異業結盟行銷模式來分析了解.
    二. 文獻探討與理論
    針對婚紗業、異業結盟與價值鏈等方面進行相關文獻的探討,
    三. 研究方法
    （一） 對於此研究工具的使用，首先訂定文獻探討的架構，以利探討的聚焦。其次，按此文獻探討架構進行文獻的收集與閱讀，以利重點的挖掘。再者，針對上述文獻探討後的重點，進行有序的分類與歸納，以利文獻的呈現。
    （二） 為利於個案A公司的分析，如下首先對個案A公司所屬的婚紗業進行產業狀況說明，其次對個案A公司運作現況進行分析，最後對個案A公司異業結盟發展進行探討，以利後續結論與建議的提出。
    四.個案公司分析與異業結盟探討
    　 A公司乃屬於婚紗業，為利於對A公司異業結盟運作的掌握，如下分別從產業營運特性、產業發展趨勢與產業異業結盟運作三方面進行說明。
    四. 結論與建議
    (一) 結論: 一個企業要永續經營必須不斷地從新組合納入新的事業體系,只是一昧的固守在同一個經營範疇是很難繼續生存下去的.而創新的異業結盟發開發新的市場對於企業當然是一個挑戰但必須要勇於面對時代的變遷和進行異業結盟的調整。
    (二) 建議:針對個案公司所處產業與異業結盟策略相關要素之分析，嘗試提出總結與建議，以供相關企業參考。
    一.對A公司提出建議，期能提供A公司異業結盟的建立。
    二.以研究的角度，對未來從事的相關研究，提出建議之處。
    Reference: 參考文獻
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    101932417
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101932417
    Data Type: thesis
    Appears in Collections:[Executive Master of Business Administration] Theses

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