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請使用永久網址來引用或連結此文件:
https://nccur.lib.nccu.edu.tw/handle/140.119/112578
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| 題名: | Retailing in Electronic Commerce: Products and Services |
| 作者: | 梁定澎
Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.
Turban, Efraim
King, David
Lee, Jae Kyu
Liang, Ting-Peng
Turban, Deborrah C. |
| 貢獻者: | 資訊管理學系 |
| 日期: | 2015 |
| 上傳時間: | 2017-09-07 17:45:57 (UTC+8) |
| 摘要: | In the early 1990s, entrepreneur Jeff Bezos saw an opportunity rather than a business problem. He decided that books were the most logical product for selling online. In July 1995, Bezos started Amazon.com (amazon.com) and began selling books online. Over the years, the company has continually improved, expanded, changed its business model, and expanded its product selection, improving customer experience, and adding new products and services and business alliances. The company also recognized the importance of order fulfillment and warehousing early on. It has invested billions of dollars building physical warehouses and distribution centers designed for shipping packages to millions of customers. In 2012, the company started same day delivery from its new distribution centers. After 2000, the company added information technology products and services, notably the Kindle e-reader family as well as Web Services (cloud technologies). Amazon.com’s challenge was, and still is, to profitably sell many consumer products and services online. |
| 關聯: | Electronic Commerce, pp 103-159 Part of the Springer Texts in Business and Economics book series (STBE) |
| 資料類型: | book/chapter |
| DOI 連結: | https://doi.org/10.1007/978-3-319-10091-3_3 |
| DOI: | 10.1007/978-3-319-10091-3_3 |
| 顯示於類別: | [資訊管理學系] 專書/專書篇章
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文件中的檔案:
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大小 | 格式 | 瀏覽次數 |
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| 10091-3_3.pdf | 1609Kb | Adobe PDF2 | 458 | 檢視/開啟 |
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