政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/112578

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题名:	Retailing in Electronic Commerce: Products and Services
作者:	梁定澎 Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C. Turban, Efraim King, David Lee, Jae Kyu Liang, Ting-Peng Turban, Deborrah C.
贡献者:	資訊管理學系
日期:	2015
上传时间:	2017-09-07 17:45:57 (UTC+8)
摘要:	In the early 1990s, entrepreneur Jeff Bezos saw an opportunity rather than a business problem. He decided that books were the most logical product for selling online. In July 1995, Bezos started Amazon.com (amazon.com) and began selling books online. Over the years, the company has continually improved, expanded, changed its business model, and expanded its product selection, improving customer experience, and adding new products and services and business alliances. The company also recognized the importance of order fulfillment and warehousing early on. It has invested billions of dollars building physical warehouses and distribution centers designed for shipping packages to millions of customers. In 2012, the company started same day delivery from its new distribution centers. After 2000, the company added information technology products and services, notably the Kindle e-reader family as well as Web Services (cloud technologies). Amazon.com’s challenge was, and still is, to profitably sell many consumer products and services online.
關聯:	Electronic Commerce, pp 103-159 Part of the Springer Texts in Business and Economics book series (STBE)
数据类型:	book/chapter
DOI 連結:	https://doi.org/10.1007/978-3-319-10091-3_3
DOI:	10.1007/978-3-319-10091-3_3
显示于类别:	[資訊管理學系] 專書/專書篇章

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10091-3_3.pdf	1609Kb	Adobe PDF2	396	检视/开启

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