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政大典藏 > College of Commerce > Department of MIS > Books & Chapters in Books > Item 140.119/112567

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/112567

Title:	EC Strategy, Globalization, and SMEs
Authors:	梁定澎 Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C. Turban, Efraim King, David Lee, Jae Kyu Liang, Ting-Peng Turban, Deborrah C.
Contributors:	資訊管理學系
Date:	2015
Issue Date:	2017-09-07 17:41:02 (UTC+8)
Abstract:	Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is known as a global innovator, introducing revolutionary products and excelling in marketing communication.
Relation:	Electronic Commerce, pp 597-644 Part of the Springer Texts in Business and Economics book series (STBE)
Data Type:	book/chapter
DOI link:	https://doi.org/10.1007/978-3-319-10091-3_13
DOI:	10.1007/978-3-319-10091-3_13
Appears in Collections:	[Department of MIS] Books & Chapters in Books

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10091-3_13.pdf		993Kb	Adobe PDF2	505	View/Open

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