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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/112567
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Title: | EC Strategy, Globalization, and SMEs |
Authors: | 梁定澎 Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C. Turban, Efraim King, David Lee, Jae Kyu Liang, Ting-Peng Turban, Deborrah C. |
Contributors: | 資訊管理學系 |
Date: | 2015 |
Issue Date: | 2017-09-07 17:41:02 (UTC+8) |
Abstract: | Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is known as a global innovator, introducing revolutionary products and excelling in marketing communication. |
Relation: | Electronic Commerce, pp 597-644 Part of the Springer Texts in Business and Economics book series (STBE) |
Data Type: | book/chapter |
DOI 連結: | https://doi.org/10.1007/978-3-319-10091-3_13 |
DOI: | 10.1007/978-3-319-10091-3_13 |
Appears in Collections: | [資訊管理學系] 專書/專書篇章
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Files in This Item:
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Size | Format | |
10091-3_13.pdf | | 993Kb | Adobe PDF2 | 502 | View/Open |
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