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    题名: EC Strategy, Globalization, and SMEs
    作者: 梁定澎
    Turban, Efraim;King, David;Lee, Jae Kyu;Liang, Ting-Peng;Turban, Deborrah C.
    Turban, Efraim
    King, David
    Lee, Jae Kyu
    Liang, Ting-Peng
    Turban, Deborrah C.
    贡献者: 資訊管理學系
    日期: 2015
    上传时间: 2017-09-07 17:41:02 (UTC+8)
    摘要: Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is known as a global innovator, introducing revolutionary products and excelling in marketing communication.
    關聯: Electronic Commerce, pp 597-644 Part of the Springer Texts in Business and Economics book series (STBE)
    数据类型: book/chapter
    DOI 連結: https://doi.org/10.1007/978-3-319-10091-3_13
    DOI: 10.1007/978-3-319-10091-3_13
    显示于类别:[資訊管理學系] 專書/專書篇章

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    10091-3_13.pdf993KbAdobe PDF2502检视/开启


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