Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/112159
|
Title: | 於數位生態系統利用區塊鏈技術設計最大流暢體驗之串連流程機制 A Method for Utilizing the Blockchain to Design the Linkware toward Maximum Flow Experience in Digital Ecosystem |
Authors: | 陳建佑 |
Contributors: | 苑守慈 陳建佑 |
Keywords: | 生態系統 區塊鏈 流暢體驗 流程串連機制 服務設計 Ecosystem Blockchain Flow experience Linkware Design |
Date: | 2017 |
Issue Date: | 2017-08-28 11:27:39 (UTC+8) |
Abstract: | 近來服務生態系統席捲全球亦顛覆許多傳統產業。服務平台的最大宗旨是提供一個環境來媒合服務提供者與顧客,而本質是消弭提供商與顧客之間的中介者,但不論在平台或生態系統中仍存在中心的統治角色,而這情況出現矛盾,也造就機會。區塊鏈則是可提供解決的機會所在。不僅如此,生態系統運作中,服務為多個利害關係人共創價值的過程,其互動是極為複雜的。因此在生態系統中營造流暢體驗是關鍵議題。本研究發展一個工具讓生態系統設計者可以設計橫跨基於區塊鏈的生態系統並整合各流程的串連流程機制,讓利害關係人在互動過程中具有流暢體驗。 In recent years, the service ecosystem flourishes around the world and disrupts the traditional market. Originally, matching customers’ needs with providers is the most important mission of a service platform. However, the nature of creating a platform or ecosystem is to get rid of the intermediators, but either in the platform or in the ecosystem, there is still a central firm to dominate them. This situation seems to both be a contradiction and be an opportunity. The chance to deal with this problem is blockchain. Moreover, in ecosystem, service which is provided not only by one stakeholder but also by interactional stakeholders, it becomes more complex and intricate. As a result, creating a swift and even flow in the ecosystem is a critical issue. In this study, we develop a conceptual framework to build a tool for designers of ecosystem to design the ideal linkware. This study focuses on creating a linkware that can integrate processes across the service ecosystem, achieving the maximum flow experience for the stakeholders within their interaction, and utilizing blockchain. |
Reference: | • Chou, C. Y., & Yuan, S. T. (2015). Service-driven social community and its relation to well-being. The Service Industries Journal, 35(7-8), 368-387. • Cooper, C., Gilbert, D., & Wanhill, S. (1998). John Fletcherr a Rebecca Shepherd. Tourism: principles and practice, 2. • Csikszentmihalyi, M. (1975). Play and intrinsic rewards. Journal of humanistic psychology. • Csikszentmihalyi, M. (1990). Flow: The psychology of optimal performance. NY: Cambridge UniversityPress. • Csikszentmihalyi, M. (2014). Flow and the foundations of positive psychology: The collected works of Mihaly Csikszentmihalyi. Springer. • Csikszentmihalyi, M., & LeFevre, J. (1989). Optimal experience in work and leisure. Journal of personality and social psychology, 56(5), 815. • Ding, D. X., Hu, P. J. H., Verma, R., & Wardell, D. G. (2009). The impact of service system design and flow experience on customer satisfaction in online financial services. Journal of Service Research. • Dong, P., & Siu, N. Y. M. (2013). Servicescape elements, customer predispositions and service experience: The case of theme park visitors. Tourism Management, 36, 541-551. • Frances X.Frei (2006). Breaking the trade-off between efficiency and service. Harvard Business Review, November 2006 issue. • Heinonen, K., Strandvik, T., & Voima, P. (2013). Customer dominant value formation in service. European Business Review, 25(2), 104-123. • Heskett, J. L. (1990). Service breakthroughs. Simon and Schuster. • Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. The Journal of Marketing, 50-68. • Hung, C. L., Chou, J. C. L., & Ding, C. M. (2012). Enhancing mobile satisfaction through integration of usability and flow. Engineering Management Research, 1(1), 44. • Kabeer, N., United Nations, & United Nations Research Institute for Social Development. (1999). The conditions and consequences of choice: reflections on the measurement of women`s empowerment (Vol. 108, pp. 1-58). Geneva: UNRISD. • Novak Thomas, P., & Hoffman, D. L. (1998, March). Modeling the structure of the flow experience among web users. In INFORMS marketing science and the internet mini-conference MIT. • Pullman, M. E., Verma, R., & Goodale, J. C. (2001). Service design and operations strategy formulation in multicultural markets. Journal of Operations Management, 19(2), 239-254. • Roth, A. V., & Menor, L. J. (2003). Insights into service operations management: a research agenda. Production and operations management, 12(2), 145-164. • Roth, A. V., & Jackson III, W. E. (1995). Strategic determinants of service quality and performance: Evidence from the banking industry. Management science, 41(11), 1720-1733. • Roth, A. V., & Van Der Velde, M. (1991). Operations as marketing: a competitive service strategy. Journal of Operations Management, 10(3), 303-328. • Swan, M. (2015). Blockchain: Blueprint for a new economy. " O`Reilly Media, Inc.", 16,78. • Vargo, S. L., & Lusch, R. F. (2008). From goods to service (s): Divergences and convergences of logics. Industrial Marketing Management, 37(3), 254-259. • Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of retailing, 85(1), 31-41. • Voss, C., Roth, A. V., & Chase, R. B. (2008). Experience, service operations strategy, and services as destinations: foundations and exploratory investigation. Production and operations management, 17(3), 247-266. • Weill, P., & Woerner, S. L. (2015). Thriving in an increasingly digital ecosystem. MIT Sloan Management Review, 56(4), 27. |
Description: | 碩士 國立政治大學 資訊管理學系 104356029 |
Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0104356029 |
Data Type: | thesis |
Appears in Collections: | [資訊管理學系] 學位論文
|
Files in This Item:
File |
Description |
Size | Format | |
602901.pdf | | 4747Kb | Adobe PDF2 | 31 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|