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    題名: 連鎖商店的定價與進入決策
    Chain store competition in a city: pricing and entry decisions
    作者: 黃靖凱
    Huang, Jing-Kai
    貢獻者: 王信實
    何靜嫺
    黃靖凱
    Huang, Jing-Kai
    關鍵詞: 連鎖店
    網絡效果
    定價
    位置
    Chain Store
    Network
    Pricing
    Locations
    日期: 2017
    上傳時間: 2017-07-11 12:07:28 (UTC+8)
    摘要: 我們考慮連鎖商店有兩個不同的網路效果：地理位置的網絡與不同連鎖品牌之間的效果。在給定的道路結構下，我們去計算不同商店之間的距離，在這些不同的距離下，可以得出每連鎖品牌的單位矩陣，由這個矩陣去判別不同連鎖品牌之間，互相影響的效果與需求。最後我們得出均衡下的利潤與價格，以及討論均衡價格如何被網路效果影響。
    We consider a chain store model involving two levels of networks: the geographic street networks and the chain store networks. We then calculate each shop`s geographic distances between other shops, for a given street network. The distances, together with the chain store identity matrix, will determine the cross-shop substitution effects in each shop`s demand function. We characterize the equilibrium price, and discuss how the prices are affected by these two networks.
    參考文獻: Bloch, F., and Quérou, N. (2013). Pricing in social networks. Games and economic behavior, 80, 243-261.
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    Dobson, P. W., and Waterson, M. (2005). Chain‐Store Pricing Across Local Markets. Journal of Economics & Management Strategy, 14(1), 93-119.
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    Hotelling, H. (1929). Stability in competition. Economic Journal, 39, 41-57.
    Jackson, M. O., and Zenou, Y. (2014). Games on Networks. Handbook of Game Theory, 95.
    Katz, L. (1953). A new status index derived from sociometric analysis. Psychometrika, 18(1), 39-43.
    Nishida, M. (2014). Estimating a model of strategic network choice: The convenience-store industry in Okinawa. Marketing Science, 34(1), 20-38.
    Pelegrín-Pelegrín, B., Dorta-González, P., and Fernández-Hernández, P. (2011). Finding location equilibria for competing firms under delivered pricing. Journal of the Operational Research Society, 62(4), 729-741.
    Pérez, M. D. G., Hernández, P. F., and Pelegrín, B. P. (2004). On price competition in location-price models with spatially separated markets. Top, 12(2), 351-374.
    Takaki, M., and Matsubayashi, N. (2013). Sequential multi-store location in a duopoly. Regional Science and Urban Economics, 43(3), 491-506.
    描述: 碩士
    國立政治大學
    經濟學系
    104258019
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G1042580191
    資料類型: thesis
    顯示於類別:[經濟學系] 學位論文

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