政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110855

政大典藏 > College of Social Science > Department of Economics > Theses > Item 140.119/110855

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110855

Title:	連鎖商店的定價與進入決策 Chain store competition in a city: pricing and entry decisions
Authors:	黃靖凱 Huang, Jing-Kai
Contributors:	王信實何靜嫺黃靖凱 Huang, Jing-Kai
Keywords:	連鎖店網絡效果定價位置 Chain Store Network Pricing Locations
Date:	2017
Issue Date:	2017-07-11 12:07:28 (UTC+8)
Abstract:	我們考慮連鎖商店有兩個不同的網路效果：地理位置的網絡與不同連鎖品牌之間的效果。在給定的道路結構下，我們去計算不同商店之間的距離，在這些不同的距離下，可以得出每連鎖品牌的單位矩陣，由這個矩陣去判別不同連鎖品牌之間，互相影響的效果與需求。最後我們得出均衡下的利潤與價格，以及討論均衡價格如何被網路效果影響。 We consider a chain store model involving two levels of networks: the geographic street networks and the chain store networks. We then calculate each shop`s geographic distances between other shops, for a given street network. The distances, together with the chain store identity matrix, will determine the cross-shop substitution effects in each shop`s demand function. We characterize the equilibrium price, and discuss how the prices are affected by these two networks.
Reference:	Bloch, F., and Quérou, N. (2013). Pricing in social networks. Games and economic behavior, 80, 243-261. Bonacich, P. (1987). Power and centrality: A family of measures. American journal of sociology, 92(5), 1170-1182. Bramoullé, Y., Kranton, R., and D`Amours, M. (2010). Strategic interaction and networks. Dobson, P. W., and Waterson, M. (2005). Chain‐Store Pricing Across Local Markets. Journal of Economics & Management Strategy, 14(1), 93-119. Guzmán, C. L. (2011). Price competition on network (No. 2011-04). Horn, R. A., and Johnson, C. R. (2012). Matrix analysis. Cambridge university press. Hotelling, H. (1929). Stability in competition. Economic Journal, 39, 41-57. Jackson, M. O., and Zenou, Y. (2014). Games on Networks. Handbook of Game Theory, 95. Katz, L. (1953). A new status index derived from sociometric analysis. Psychometrika, 18(1), 39-43. Nishida, M. (2014). Estimating a model of strategic network choice: The convenience-store industry in Okinawa. Marketing Science, 34(1), 20-38. Pelegrín-Pelegrín, B., Dorta-González, P., and Fernández-Hernández, P. (2011). Finding location equilibria for competing firms under delivered pricing. Journal of the Operational Research Society, 62(4), 729-741. Pérez, M. D. G., Hernández, P. F., and Pelegrín, B. P. (2004). On price competition in location-price models with spatially separated markets. Top, 12(2), 351-374. Takaki, M., and Matsubayashi, N. (2013). Sequential multi-store location in a duopoly. Regional Science and Urban Economics, 43(3), 491-506.
Description:	碩士國立政治大學經濟學系 104258019
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G1042580191
Data Type:	thesis
Appears in Collections:	[Department of Economics] Theses

Files in This Item:

There are no files associated with this item.

社群 sharing

Loading...