Reference: | 一、中文部份 1.李明賢,鍾漢清合著,生產管理實務與策略,臺北:清華管理科學圖書中心,民國七十二年初版。 2.林英峰著,現代生產管理,臺北:商略出版社,民國六十九年修訂版。 3.陳定國編著,現代行銷學,臺北:華泰書局,民國六十六年修訂版。 4.陳明璋著,「建立產銷秩序的新途徑」,企業管理23期,臺北:國立政治大學企業管理學會出版,民國七十三年五月:頁93-98。 5.劉水深著,生產管理--系統方法,臺北:華泰書局,民國六十九年修正版。 二、譯作部份 1.司徒達賢譯,企業政策與策略規劃,臺北:東華書局,民國六十九年二版。 2.高熊飛譯,行銷管理--分析,規劃與控制,臺北:華泰書局,民國七十一年再版。 3.陳隆麒譯,企業政策,臺北:華泰書局,民國七十年一版。 4.許是祥譯,企業經營管理策略特輯,臺北:清華管理科學圖書中心,民國七十一年一版。 5.許是祥譯,策略管理,臺北:前程企業管理公司,民國七十年一版。 二、英文部份 1. Ansoff, H. Igor & John M. Stewart," Strategy for a technology-based business , " Harvard Business Reviews, Nov-Dec 1967 . PP. 59-71. 2. Anthony, Robert N. Planning and Control Systems. Boston:Division of Research, Graduate School of Business Administration, Harvard University, 1965. 3. Anthuny, Robert N . & John, Dearden Management Control Systems. 4th edition, Homewood Illinois: Richard D. Irwin, Inc. , 1980. 4. Banks, Robert L .& Steven C. Wheelwright. "Operations vs. Strategy: trading tomorrow for today, " Harvord Business Review, May June 1979. PP. 118-126. 5. Blois, K. J., "Market concentration-challenge to corporate planning, "Long Range Planning, Vol. 13 (August 1980) : 56-62. 6. ________ . "The manufacturing /marketing orientation and its information needs" ,European Journal of Marketing , Vol. 14( 1980 ) : 354-364. 7. ________ . "The structure of service firms and their marketing policies, " Strategic Management Journal , Vol. 4 ( 1983 ): 251-264. 8. Bloom Paul N. & Philip, Kotler, "Strategies for high market share companies, "Harvard Business Review, Nov. Dec. 1975. PP. 38-47. 9. Boulton, William R.& Brooke A. Sa1adin, "Let’s make production / operations management top priority for strategic planning in the 1980s, " Managerial Planning, July / Aug. 1983. PP. 14-21. 10. Chase, Richard B., "Where does customer fit in a service operation? " Harvard Business Review, Nov.-Dec. 1978. PP. 137-142. 11. Dhalla, Nariman K. & Sonia Tuspeh, " Forget the product life cycle concept, " Harvard Business Review, Jan. -Feb 1976. PP. 108-118. 12. Dietz, Stephens, "Get more out of your brand management, " Harvard Business Review, July-Aug. 1973. PP. 127-136. 13. Hamermesh, R.G., M. J. Anderson, Jr. & J .E. Harris, "Strategies for low market share business, "Harvard Business Review, May-June 1978. PP. 48-55. 14. Hamermesh R.G. & Steven B. Silk, "How to compete in stagnant industries, " Harvard Business Review, Sept. -Oct. 1979. PP. 56-63. 15. Hayes, Robert H. & Roger W. Schmenner, "How should you organize manufacturing? " Harvard Business Review, Jan, - Feb, 1978. PP. 93-106. 16. Hayes, Robert H. & Steven C. Wheelwright, " Link manufacturing process and product life cycle, " Harvard Business Review, Jan. Feb. 1979. PP. 133-140. 17. Hayes. Robert H. & Steven C. Wheelwright, " The dynamics of process-product life cycles, "Harvard Business Review , Mar. - Apr. 1979. PP. 127-136. 18. Hayes, Robert H., "Why Japanese Factories Work, " Harvard Business Review, July-Aug. 1981. 19. Hobbs, John M. & Donald F. Heany , "Coupling strategy to operating plans, "Harvard Business Review, May-Jane 1977. PP. 136-143. 20. Kline, Charles H., " The strategy of product policy for growthprofit-teamwork, " Harvard Business Review July-Aug. 1955. PP. 47-56. 21. Lawrence, Paul R. & Jay W. Lorch, "Differentiation and Integration in comple organization, "Administation Quarterly, June 1967. P. 1. 22. Levitt, Theodore, " Exploit the product life cycle, " Harvard Business Review, Nov-Dec. 1965. PP. 94-107. 23. ________ . "Production-line approach to service, "Harvard Business Review, Sept.-Oct. 1972. PP. 125-136. 24. Miller, Jeffrey G. & Peter Gilmour, " Materials manegers: who needs them? " Harvard Business Review, July-Aug. 1979. PP. 127-137. 25. Miller, Jeffrey G., "Fit production system to the task, " Harvard Business Review, Jan.-Feb. 1981. PP. 145-154. 26. Porter, Michael E., "How Competitive forces shape strategy, "Harvard Business Review, Mar.- Apr. 1979. PP. 86-93. 27. Miller, Stanley S., " Make your plant maneger`s job manageable, " Harvard Business Review, Jan.-Feb, 1983. PP. 69-74. 28. Resnik, Alan J. Peter B. B. Turney, & J. Barry Mason, "Marketers turn to counter-segmention, " Harvard Business Review, Sept.-Oct. 1979. PP. 100-106. 29. Schmenner, Roger W., "Look beyond the obvious in plant location," Harvard Business Review, Jan.-Feb. 1979. PP. 83-89. 30. Shapiro, Benson P. , " Can marketing and manufacturing coexit?, " Harvard Business Review, Sept.-Oct. 1977. PP.107-117. 31.________. "Making money through marketing, " Harvard Business Review, July-Aug. 1979. PP. 135-142. 32. Skinner, Wickham, "Production under pressure, " Harvard Business Review, Nov.- Dec. 1966. PP. 139-146. 33.________, "Manufacturing-missing link in corporate strategy, " Harvard Business Review, May - June 1969. PP. 5-14. 34 _________. Manufacturing in the corpurate strategy. New York:John wiley & sons, 1978. 35. Smallwood, John E. , "The product life cycle : A Key to marketing planning, " MSU Business Topics (winter, 1973 ) PP. 29-35. 36. Stobaugh, Robert & Piero Telesio, "Match manufacturing policies and product strategy, " Harvard Business Review, Mar.- Apr, 1983. PP. 113-120. 37. Stolle, John F., "How to manage physical distribution, "Harvard Business Review, July. Aug. 1967. PP. 167-174. 38. Wheelwright, Steven C. "Japan-where operations really are strategic," Harvard Business Review, July-Aug. 1981. |