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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104529


    Title: 企業產銷失調責任歸屬之研究
    Authors: 林日崑
    Contributors: 林英峰
    林日崑
    Date: 1984
    Issue Date: 2016-12-05 16:44:26 (UTC+8)
    Abstract: 序言
    圖表目次
    第一章 緒論～1～
    第一節 問題背景、研究動機與研究目的～1～
    第二節 研究範圍、研究方法與研究限制～4～
    第三節 本論文結構綱要～7～
    第二章 產銷失調問題概述～13～
    第一節 產銷失調的意義～13～
    第二節 企業常見產銷失調的現象～14～
    第三節 產銷失調發生的原因～25～
    第四節 產銷失調對企業營運的影響～36～
    第三章 有關產銷配合之理論模式～41～
    第一節 產銷配合理論之發展背景～41～
    第二節 夏庇羅（Shapiro）分析模式～56～
    第三節 柏勒伊（Blois）分析模式～62～
    第四節 海一魏（Hayes & Wheelwright ）分析模式～67～
    第五節 小結～78～
    第四章 產銷失調責任歸屬之基礎－策略、政策與作業計劃之一致性～83～
    第一節 策略規劃與產銷失調～84～
    第二節 行銷政策與產銷失調～91～
    第三節 製造政策與產銷失調～98～
    第四節 作業計劃與產銷失調～111～
    第五章 產銷失調責任歸屬與因應做法～117～
    第一節 產銷失調原因之進一步分析～117～
    第二節 產銷失調責任歸屬與因應措施～120～
    第六章 產銷配合觀念之應用～131～
    第一節 服務業產銷失調問題之探討～132～
    第二節 對產業層次產銷失調現象之涵意～135～
    第三節 對國家層次產銷失調現象之涵意～140～
    第七章 結論～145～
    第一節 本研究之主要結論～146～
    第二節 尚待研究及澄清之處與可資後續研究方向～148～
    參考文獻～153～
    圖表目次
    圖一 獲利潛力、風險、與敏感性及可差異化程度之關係～57～
    圖二 重點任務、與顧客相依程度、運行長度間之關係～60～
    圖三 政策互動矩陣～66～
    圖四 海一魏產品製程矩陣～71～
    圖五 擴充的產品製程矩陣～75～
    圖六 企業功能基本模式～85～
    圖七 產銷失調責任歸屬分析架構～127～
    圖八 服務業之產品製程矩陣釋例～137～
    表一 企業常見產銷失調之現象～15～
    表二 製造政策需面臨的取捨決策～105～
    表三 顧客接觸程度區分表～133～
    Reference: 一、中文部份
    1.李明賢，鍾漢清合著，生產管理實務與策略，臺北：清華管理科學圖書中心，民國七十二年初版。
    2.林英峰著，現代生產管理，臺北：商略出版社，民國六十九年修訂版。
    3.陳定國編著，現代行銷學，臺北：華泰書局，民國六十六年修訂版。
    4.陳明璋著，「建立產銷秩序的新途徑」，企業管理23期，臺北：國立政治大學企業管理學會出版，民國七十三年五月：頁93-98。
    5.劉水深著，生產管理--系統方法，臺北：華泰書局，民國六十九年修正版。
    二、譯作部份
    1.司徒達賢譯，企業政策與策略規劃，臺北：東華書局，民國六十九年二版。
    2.高熊飛譯，行銷管理--分析，規劃與控制，臺北：華泰書局，民國七十一年再版。
    3.陳隆麒譯，企業政策，臺北：華泰書局，民國七十年一版。
    4.許是祥譯，企業經營管理策略特輯，臺北：清華管理科學圖書中心，民國七十一年一版。
    5.許是祥譯，策略管理，臺北：前程企業管理公司，民國七十年一版。
    二、英文部份
    1. Ansoff, H. Igor & John M. Stewart," Strategy for a technology-based business , " Harvard Business Reviews, Nov-Dec 1967 . PP. 59-71.
    2. Anthony, Robert N. Planning and Control Systems. Boston：Division of Research, Graduate School of Business Administration, Harvard University, 1965.
    3. Anthuny, Robert N . & John, Dearden Management Control Systems. 4th edition, Homewood Illinois: Richard D. Irwin, Inc. , 1980.
    4. Banks, Robert L .& Steven C. Wheelwright. "Operations vs. Strategy: trading tomorrow for today, " Harvord Business Review, May June 1979. PP. 118-126.
    5. Blois, K. J., "Market concentration-challenge to corporate planning, "Long Range Planning, Vol. 13 (August 1980) : 56-62.
    6. ________ . "The manufacturing /marketing orientation and its information needs" ,European Journal of Marketing , Vol. 14( 1980 ) : 354-364.
    7. ________ . "The structure of service firms and their marketing policies, " Strategic Management Journal , Vol. 4 ( 1983 ): 251-264.
    8. Bloom Paul N. & Philip, Kotler, "Strategies for high market share companies, "Harvard Business Review, Nov. Dec. 1975. PP. 38-47.
    9. Boulton, William R.& Brooke A. Sa1adin, "Let’s make production / operations management top priority for strategic planning in the 1980s, " Managerial Planning, July / Aug. 1983. PP. 14-21.
    10. Chase, Richard B., "Where does customer fit in a service operation? " Harvard Business Review, Nov.-Dec. 1978. PP. 137-142.
    11. Dhalla, Nariman K. & Sonia Tuspeh, " Forget the product life cycle concept, " Harvard Business Review, Jan. -Feb 1976. PP. 108-118.
    12. Dietz, Stephens, "Get more out of your brand management, " Harvard Business Review, July-Aug. 1973. PP. 127-136.
    13. Hamermesh, R.G., M. J. Anderson, Jr. & J .E. Harris, "Strategies for low market share business, "Harvard Business Review, May-June 1978. PP. 48-55.
    14. Hamermesh R.G. & Steven B. Silk, "How to compete in stagnant industries, " Harvard Business Review, Sept. -Oct. 1979. PP. 56-63.
    15. Hayes, Robert H. & Roger W. Schmenner, "How should you organize manufacturing? " Harvard Business Review, Jan, - Feb, 1978. PP. 93-106.
    16. Hayes, Robert H. & Steven C. Wheelwright, " Link manufacturing process and product life cycle, " Harvard Business Review, Jan. Feb. 1979. PP. 133-140.
    17. Hayes. Robert H. & Steven C. Wheelwright, " The dynamics of process-product life cycles, "Harvard Business Review , Mar. - Apr. 1979. PP. 127-136.
    18. Hayes, Robert H., "Why Japanese Factories Work, " Harvard Business Review, July-Aug. 1981.
    19. Hobbs, John M. & Donald F. Heany , "Coupling strategy to operating plans, "Harvard Business Review, May-Jane 1977. PP. 136-143.
    20. Kline, Charles H., " The strategy of product policy for growthprofit-teamwork, " Harvard Business Review July-Aug. 1955. PP. 47-56.
    21. Lawrence, Paul R. & Jay W. Lorch, "Differentiation and Integration in comple organization, "Administation Quarterly, June 1967. P. 1.
    22. Levitt, Theodore, " Exploit the product life cycle, " Harvard Business Review, Nov-Dec. 1965. PP. 94-107.
    23. ________ . "Production-line approach to service, "Harvard Business Review, Sept.-Oct. 1972. PP. 125-136.
    24. Miller, Jeffrey G. & Peter Gilmour, " Materials manegers: who needs them? " Harvard Business Review, July-Aug. 1979. PP. 127-137.
    25. Miller, Jeffrey G., "Fit production system to the task, " Harvard Business Review, Jan.-Feb. 1981. PP. 145-154.
    26. Porter, Michael E., "How Competitive forces shape strategy, "Harvard Business Review, Mar.- Apr. 1979. PP. 86-93.
    27. Miller, Stanley S., " Make your plant maneger`s job manageable, " Harvard Business Review, Jan.-Feb, 1983. PP. 69-74.
    28. Resnik, Alan J. Peter B. B. Turney, & J. Barry Mason, "Marketers turn to counter-segmention, " Harvard Business Review, Sept.-Oct. 1979. PP. 100-106.
    29. Schmenner, Roger W., "Look beyond the obvious in plant location," Harvard Business Review, Jan.-Feb. 1979. PP. 83-89.
    30. Shapiro, Benson P. , " Can marketing and manufacturing coexit?, " Harvard Business Review, Sept.-Oct. 1977. PP.107-117.
    31.________. "Making money through marketing, " Harvard Business Review, July-Aug. 1979. PP. 135-142.
    32. Skinner, Wickham, "Production under pressure, " Harvard Business Review, Nov.- Dec. 1966. PP. 139-146.
    33.________, "Manufacturing-missing link in corporate strategy, " Harvard Business Review, May - June 1969. PP. 5-14.
    34 _________. Manufacturing in the corpurate strategy. New York：John wiley & sons, 1978.
    35. Smallwood, John E. , "The product life cycle : A Key to marketing planning, " MSU Business Topics (winter, 1973 ) PP. 29-35.
    36. Stobaugh, Robert & Piero Telesio, "Match manufacturing policies and product strategy, " Harvard Business Review, Mar.- Apr, 1983. PP. 113-120.
    37. Stolle, John F., "How to manage physical distribution, "Harvard Business Review, July. Aug. 1967. PP. 167-174.
    38. Wheelwright, Steven C. "Japan-where operations really are strategic," Harvard Business Review, July-Aug. 1981.
    Relation: 國立政治大學
    企業管理研究所
    碩士
    72
    Data Type: thesis
    Appears in Collections:[Department of Business Administation] Theses

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