政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/104372

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113318/144297 (79%)
Visitors : 50997831 Online Users : 817

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 > Item 140.119/104372

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104372

Title:	論大陸商品廣告限制之解除－－政策面及法律面之檢視
Other Titles:	Law and Policy on the Regulation of Advertisements on Chinese Products
Authors:	高玉泉;林承宇
Keywords:	廣告;合法管制;兩岸關係;世界貿易組織 WTO;advertisements;China-Taiwan Relations;legal control
Date:	2002-01
Issue Date:	2016-11-30 14:19:13 (UTC+8)
Abstract:	兩岸已經加入WTO，惟我國傳播媒體（包括平面及電子媒體）應如何接受大陸商品廣告，現行架構仍有檢討之必要。本文以為大陸商品廣告之法源依據，即「台灣地區與大陸地區人民關係條例」第三十四條嚴格限制大陸廣告之規定不但與現行政策不符，且於適用上多所紊亂，故有加以調整之必要；此外，本文尚提出政策面及法律面對於現行大陸商品廣告之管理方式，建議採「二階段管理」，以作為修法前之應用與修法時之參考。 Taiwan and China have joined the WTO. This signifies the beginning of a new era for Taiwan`s economic liberalization. Various economic policies must be adjusted. Among them, restriction on the advertisements of Chinese products under Art.34 of The Regulation on Taiwan-China Relation appears to be critical. This essay discusses the problems and solutions relating to the application of Art.34. It is suggested that a `two-stage management` may be introduced to resolve the problems, and more importantly, to cope with the present liberalization policy.
Relation:	廣告學研究,18,29-52
Data Type:	article
Appears in Collections:	[廣告學研究] 期刊論文

Files in This Item:

File	Description	Size	Format
18-2.pdf		382Kb	Adobe PDF2	258	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...