政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/104372

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政大典藏 > Journals of NCCU > The Journal of Advertising & Public Relations > Journal Articles > Item 140.119/104372

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/104372

Title:	論大陸商品廣告限制之解除－－政策面及法律面之檢視
Other Titles:	Law and Policy on the Regulation of Advertisements on Chinese Products
Authors:	高玉泉;林承宇
Keywords:	廣告;合法管制;兩岸關係;世界貿易組織 WTO;advertisements;China-Taiwan Relations;legal control
Date:	2002-01
Issue Date:	2016-11-30 14:19:13 (UTC+8)
Abstract:	兩岸已經加入WTO，惟我國傳播媒體（包括平面及電子媒體）應如何接受大陸商品廣告，現行架構仍有檢討之必要。本文以為大陸商品廣告之法源依據，即「台灣地區與大陸地區人民關係條例」第三十四條嚴格限制大陸廣告之規定不但與現行政策不符，且於適用上多所紊亂，故有加以調整之必要；此外，本文尚提出政策面及法律面對於現行大陸商品廣告之管理方式，建議採「二階段管理」，以作為修法前之應用與修法時之參考。 Taiwan and China have joined the WTO. This signifies the beginning of a new era for Taiwan`s economic liberalization. Various economic policies must be adjusted. Among them, restriction on the advertisements of Chinese products under Art.34 of The Regulation on Taiwan-China Relation appears to be critical. This essay discusses the problems and solutions relating to the application of Art.34. It is suggested that a `two-stage management` may be introduced to resolve the problems, and more importantly, to cope with the present liberalization policy.
Relation:	廣告學研究,18,29-52
Data Type:	article
Appears in Collections:	[The Journal of Advertising & Public Relations ] Journal Articles

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