政大機構典藏-National Chengchi University Institutional Repository(NCCUR):
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    Collection

    Journal Articles [243/243]

    Siblings


    Taiwanese Journal of WTO Studies [133/133]
    Collectanea of History NCCU [209/209]
    Third-Sector Review [85/85]
    Issues & Studies: A Social Science Quarterly on China, Taiwan, and East Asian Affairs [966/988]
    Bulletin of Taiwanese Literature [255/255]
    Bulletin of the Department of Chinese Literature National Chengchi University [341/341]
    Wenshan Review of Literature and Culture [249/249]
    NCCU Philosophical Journal [180/183]
    Taiwan Journal of TESOL THCI [157/157]
    Taiwan Journal of Linguistics [192/192]
    The Journal of History, NCCU [269/269]
    Mass Communication Research [1305/1307]
    Issues & Studies [616/616]
    Mainland China Studies [494/497]
    Journal of Public Administration [286/287]
    Journal of Taiwan land research [148/150]
    Journal of Electoral studies [202/202]
    Chengchi law review [1146/1147]
    Journal of Education ＆ Psychology [715/728]
    Journal of Librarianship and Information Science [587/587]
    Cross-cultural Studies [58/58]
    Journal of Social Sciences [110/110]
    the NCCU Journal of Sociology [12/12]
    Studies in Chinese Religions [104/104]
    Journal of Social Sciences [35/35]
    Bulletin of Labour Research [70/70]
    Journal of the History of Ideas in East Asia [239/239]
    ETHNOLOGIA [75/83]
    Chinese journal of administration [22/22]
    MIS review: an international journal [100/100]
    NCCU Intellectual Property Review [132/132]
    International Journal of Accounting Studies [237/237]
    Asian Broadcasting & New Media Research [102/102]
    Foreign language studies [198/198]
    Guang Yi: Lingual, Literary, and Cultural Translation [127/127]
    Journal of Russian Philology [137/138]
    Chengchi journal of Japanese studies [137/137]
    韓國語文研究 [14/14]
    Journal of international relations [118/118]
    East Asia Studies [164/165]
    Journal of Russian Studies = Vestnik instituta rossii [73/73]
    Mondai to Kenkyu [312/314]
    Journal of Strategic and security analyses [1225/1225]
    NCCU Sports Series [81/83]

    Community Statistics


    Item counts issued in 3 years:0(0.00%)
    Items With Fulltext:243(100.00%)

    Download counts of the item
    Download times greater than 0:243(100.00%)
    Download times greater than 100:243(100.00%)
    Total Bitstream Download Counts:202759

    Last Update: 2024-11-27 10:48

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    Showing items 151-175 of 243. (10 Page(s) Totally)
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    DateTitleAuthors
    1998-01 服務業廣告訊息之有形化模式建構與實驗研究 譚大純; 陳正男; 黃肇杰
    2007-01 期待百家爭鳴的公關理論：談Public Relations Theory II 鄭怡卉
    2005-07 柯林頓酬聞與形象修護策略 溫偉群
    1997-07 框架概念與公共關係策略－－有關運用媒介框架的探析 臧國仁; 鍾蔚文
    2013-07 殖民現代性、美、與衛生：以「盛京時報」的日本化妝品及醫藥廣告為中心 吳詠梅
    2006-07 比較式手法引起的廣告態度之中介效果模式探討 黃聖哲
    1993-01 比較性廣告之比較方式對廣告效果之影響 林建煌; 林育聰
    2009-01 洗髮精標語的預設框架與敘事結構 邱順應
    2005-07 海峽兩岸網路廣告中價值觀之比較研究 王奕晴; 錢玉芬
    2010-01 海峽兩岸都會區戶外廣告中價值觀與廣告訴求之比較研究 郭貞
    1998-07 消息來源組織與媒介真實之建構－－組織文化與組織框架的觀點 臧國仁
    2001-01 消費者對電子佈告欄所流傳產品瑕疵謠言之態度 汪志堅; 賴明政
    1993-01 消費者文化與後現代主義的解析 郭貞
    1995-07 消費者與無店鋪行銷之初探－－以年輕消費族群為例 蔡美瑛
    2004-01 消費者購物傾向對其選擇網際網路、型錄、與零售商店做為資訊與購買管道之影響－－台灣與美國之比較 郭貞; 李海容
    2006-01 消費者轉換成本類型對轉換意圖關係之研究－－台灣行動電話服務業為例 胡婉玲
    1996-01 無限商機在網路－－行銷新寵 郭貞
    2000-01 球鞋類廣告：西方現代化情境的神話解構 許如婷
    1995-07 產品廣告片魔性效果初探研究 鍾起惠
    2005-07 由眼球追蹤法探索電子報版面中圖片位置對注意力分佈之影響 唐大崙; 莊賢智
    2012-07 當文創遇到行銷：解讀「文創行銷」一書 黃振家
    2009-01 白金彰顯尊貴．消費成就不凡－－白金卡廣告的「新」男性認同與「舊」性別迷思 蔡佩芳; 張文嘉; 許惠斐
    1999-07 百年孤寂－－廣告、公共關係與消費行為，理論流派的分與合 郭貞; 劉美琪; 黃懿慧; 陳文玲
    2006-07 「看布牌子：談中國紡織發展」給廣告研究者的啟示 孫秀蕙
    2010-01 真實的虛假與虛假的真實 林恩盈

    Showing items 151-175 of 243. (10 Page(s) Totally)
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    View [10|25|50] records per page

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